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The Tools and Techniques for Effective Public Relations (PR)

The Tools and Techniques for Effective Public Relations (PR)

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The Tools and Techniques for Effective Public Relations (PR)

Introduction:

This course is proudly introduced to you by the International Academy of Human Resource Development(IAHRD). Our courses are customized to match your needs in which they are designed by experts who has a long practical experience in the field.

Public relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone with what you got, that's why you need to ace it and be updated with everything related to it. This course will handle updated topics in this field. It will discuss reasons to be continuously updated with PR, bridging communication styles, objectives of PR, prerequisites of effective PR, external media, television, newspaper, magazine and radio, the objective of community relation of a company, why do people seem to respond to PR, Marston's Model 'race' of PR and many other important topics.

 

Objectives: 

By the end of the program, participants will be able to: 

  1. Understand the definition of PR.
  2. Apply tools and techniques of effective PR.
  3. Compare between marketing and PR.
  4. State the elements of PR.
  5. Grasp the objective of community communication of a company.
  6. Make clear and effective written and spoken communications.
  7. Be a good listener.
  8. Interpret body language.

Contents: 

Module 1:

  1. What is public relations (PR)?
  2. Reasons to be continuously updated with PR.
  3. Advantages vs. Disadvantages of PR.
  4. What does PR involve ?

Module 2:

  1. Marston's Model 'race' of PR.
  2. Functions of PR.
  3. Objectives of PR.
  4. The scope and nature of PR.

Module 3;

  1. The activities of PR.
  2. What does the PR officer do ?
  3. Marketing Public Relations (MPR)
  4. The difference between a marketing officer and a public relation officer.
  5. Prerequisites of effective PR.

Module 4;

Tools of PR.

  1. External media, television, newspaper, magazine and radio.
  2. Press tours.
  3. The objective of community relation of a company.
  4. Government relations.
  5. Why do people seem to respond to PR

Module 5:

  1. Writing and presenting PR reports, news, and press releases.
  2. Translating and editing statements.
  3. Identifying the four communication styles.

Module 6:

  1. Bridging communication styles.
  2. Effective listening for improved understanding.
  3. Interpreting nonverbal cues and body language.

Who Should Attend? 

  1. Office Managers Of CEOs.
  2. General Managers.
  3. Executive Secretaries at high ranking staff offices.
  4. Government and Industry Protocol Officers
  5. Embassy Personnel.
  6. Government Relations, International Marketing and Sales Representatives.
  7. Special Event Planners
  8. International Corporate,
  9. Government Representatives.
  10. Private Consultants.
  11. Interested candidates.

 

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 27-01-2020 31-01-2020 Enquire
Course Code:4060
2 3,250 23-03-2020 27-03-2020 Enquire
Course Code:4061
3 3,250 25-05-2020 29-05-2020 Enquire
Course Code:4062
4 3,250 27-07-2020 31-07-2020 Enquire
Course Code:4063
5 3,250 21-09-2020 25-09-2020 Enquire
Course Code:4064
6 3,250 23-11-2020 27-11-2020 Enquire
Course Code:4065

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 26-01-2020 30-01-2020 Enquire
Course Code:5416
2 2,950 22-03-2020 26-03-2020 Enquire
Course Code:5417
3 2,950 24-05-2020 28-05-2020 Enquire
Course Code:5418
4 2,950 19-07-2020 23-07-2020 Enquire
Course Code:5419
5 2,950 20-09-2020 24-09-2020 Enquire
Course Code:5420
6 2,950 22-11-2020 26-11-2020 Enquire
Course Code:5421

London

# Price ($) From
d-m-Y
To Action
1 4,500 20-01-2020 24-01-2020 Enquire
Course Code:6435
2 4,500 16-03-2020 20-03-2020 Enquire
Course Code:6436
3 4,500 18-05-2020 22-05-2020 Enquire
Course Code:6437
4 4,500 13-07-2020 17-07-2020 Enquire
Course Code:6438
5 4,500 14-09-2020 18-09-2020 Enquire
Course Code:6439
6 4,500 16-11-2020 20-11-2020 Enquire
Course Code:6440

Doha

# Price ($) From
d-m-Y
To Action
1 3,250 06-04-2020 10-04-2020 Enquire
Course Code:3085
2 3,250 03-08-2020 07-08-2020 Enquire
Course Code:3086
3 3,250 30-11-2020 04-12-2020 Enquire
Course Code:3087