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Essential Keys to Become a Professional Brand Manager

Essential Keys to Become a Professional Brand Manager

MANGEMENT, SUPERVISION AND LEAD


Essential Keys to Become a Professional Brand Manager

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Becoming an effective brand manager is an excellent value to add to your career. A brand manager plays a dramatic role in the success of the business, in which he is considered the main communication tunnel between the business and the outside world. He has the powers, if used wisely to boost the performance and success of the business. This course will give you the tools to become an effective brand manager in your work.

Objectives :

After attending this course, participants will be able to:

  1. Understand the roles and responsibilities of a brand manager.
  2. Distinguish the name of their company from their competitors.
  3. Add value to their careers and increase their sustainability in the organization.
  4. Apply effective methodologies that would increase the consumer awareness to a product or business name, term, symbol or a sign that differentiates it.
  5. Understand the needs and desires of customers and match those needs with the company's product.
  6. Build a strong bond with customers to increase their loyalty.
  7. Boost the sales dramatically in creative and modern ways.

 

Content:

Module 1:

  1. Who is a brand manager?
  2. What are the roles and responsibilities of a brand manager?
  3. Brand marketing strategies and brand managers.

Module 2:

  1. Effective Marketing Strategies vs. Awareness of the Customers.
  2. Effective communication skills.
  3. Distinguishing vendors from their competitors.

Module 3:

  1. Developing strong bonds with customers(The Brand as a relationship).
  2. Analyzing and predicting consumers behavior.
  3. A unique brand architecture and

Module 4:

  1. Building a brand Identity.
  2. Brand promise and purpose
  3. Positioning your brand.

Module 5:

  1. Effective use of digital and social media.
  2. Brand equity measurement.
  3. Developing and maintaining the brand.

Module 6:

  1. A damaged/obsolete brand management.
  2. Case study.
  3.  

Who should attend?

  1. Brand managers who would like to improve their performance.
  2. Employees who would like to change the path of their careers to brand management.
  3. Interested candidates.
  4.  
  5. Sales and marketing

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 06-01-2020 10-01-2020 Enquire
Course Code:4258
2 3,250 02-03-2020 06-03-2020 Enquire
Course Code:4259
3 3,250 04-05-2020 08-05-2020 Enquire
Course Code:4260
4 3,250 06-07-2020 10-07-2020 Enquire
Course Code:4261
5 3,250 31-08-2020 04-09-2020 Enquire
Course Code:4262
6 3,250 02-11-2020 06-11-2020 Enquire
Course Code:4263

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 05-01-2020 09-01-2020 Enquire
Course Code:5614
2 2,950 01-03-2020 05-03-2020 Enquire
Course Code:5615
3 2,950 03-05-2020 07-05-2020 Enquire
Course Code:5616
4 2,950 28-06-2020 02-07-2020 Enquire
Course Code:5617
5 2,950 30-08-2020 03-09-2020 Enquire
Course Code:5618
6 2,950 01-11-2020 05-11-2020 Enquire
Course Code:5619

London

# Price ($) From
d-m-Y
To Action
1 4,500 24-02-2020 28-02-2020 Enquire
Course Code:6633
2 4,500 27-04-2020 01-05-2020 Enquire
Course Code:6634
3 4,500 22-06-2020 26-06-2020 Enquire
Course Code:6635
4 4,500 24-08-2020 28-08-2020 Enquire
Course Code:6636
5 4,500 26-10-2020 30-10-2020 Enquire
Course Code:6637

Doha

# Price ($) From
d-m-Y
To Action
1 3,250 16-03-2020 20-03-2020 Enquire
Course Code:3184
2 3,250 13-07-2020 17-07-2020 Enquire
Course Code:3185
3 3,250 09-11-2020 13-11-2020 Enquire
Course Code:3186