Essential Keys to Become a Professional Brand Manager

Essential Keys to Become a Professional Brand Manager

Essential Keys to Become a Professional Brand Manager Introduction : This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field. Becoming an effective brand manager is an excellent value to add to your career. A brand manager ..

Essential Keys to Become a Professional Brand Manager

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Becoming an effective brand manager is an excellent value to add to your career. A brand manager plays a dramatic role in the success of the business, in which he is considered the main communication tunnel between the business and the outside world. He has the powers, if used wisely to boost the performance and success of the business. This course will give you the tools to become an effective brand manager in your work.

Objectives :

After attending this course, participants will be able to:

  1. Understand the roles and responsibilities of a brand manager.
  2. Distinguish the name of their company from their competitors.
  3. Add value to their careers and increase their sustainability in the organization.
  4. Apply effective methodologies that would increase the consumer awareness to a product or business name, term, symbol or a sign that differentiates it.
  5. Understand the needs and desires of customers and match those needs with the company's product.
  6. Build a strong bond with customers to increase their loyalty.
  7. Boost the sales dramatically in creative and modern ways.

 

Content:

Module 1:

  1. Who is a brand manager?
  2. What are the roles and responsibilities of a brand manager?
  3. Brand marketing strategies and brand managers.

Module 2:

  1. Effective Marketing Strategies vs. Awareness of the Customers.
  2. Effective communication skills.
  3. Distinguishing vendors from their competitors.

Module 3:

  1. Developing strong bonds with customers(The Brand as a relationship).
  2. Analyzing and predicting consumers behavior.
  3. A unique brand architecture and

Module 4:

  1. Building a brand Identity.
  2. Brand promise and purpose
  3. Positioning your brand.

Module 5:

  1. Effective use of digital and social media.
  2. Brand equity measurement.
  3. Developing and maintaining the brand.

Module 6:

  1. A damaged/obsolete brand management.
  2. Case study.
  3.  

Who should attend?

  1. Brand managers who would like to improve their performance.
  2. Employees who would like to change the path of their careers to brand management.
  3. Interested candidates.
  4.  
  5. Sales and marketing

times [ Istanbul ]

from to price $ venue actions
2024-05-05 2024-5-9 3,250 Istanbul join enquire
2024-07-07 2024-7-11 3,250 Istanbul join enquire
2024-09-01 2024-9-5 3,250 Istanbul join enquire
2024-11-03 2024-11-7 3,250 Istanbul join enquire