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The Ultimate Use of the Power of Public Relations (PR)

The Ultimate Use of the Power of Public Relations (PR)

PERSONAL AND COMMUNICATION SKIL


The Ultimate Use of the Power of Public Relations (PR)

Introduction

This course is proudly introduced to you by the International Academy of Human Resource Development(IAHRD). Our courses are customized to match your needs in which they are designed by experts who has a long practical experience in the field.

Public relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone with what you got, that's why you need to ace it and be updated with everything related to it. This course will handle updated topics in this field. The course will discuss various comprehensive topics related to Public Relation (PR) likethe definition of PR , reasons to be continuously updated with PR, advantages vs. Disadvantages of PR, the definition of protocol and etiquette, planning for events, Marston's Model 'race' of PR, functions of PR, objectives of PR, the scope and nature of PR and many others.

Objectives :

After finishing this course participants will be able to:

  1. Define modern PR and its importance in the organization
  2. Practice various tasks, that are involved in the management of a variety of events.
  1. Understand the definition of PR.
  2. Apply tools and techniques of effective PR.
  3. Make clear and effective written and spoken communications.
  4. Be a good listener.
  5. Interpret body language.
  1. Practice various tasks, that are involved in the management of a variety of events.

Content:

Module 1:

  1. What is public relations (PR)?
  2. Reasons to be continuously updated with PR.
  3. Advantages vs. Disadvantages of PR.
  4. What does PR involve ?

Module 2:

  1. What is protocol?
  2. What is etiquette?
  3. General rules.
  4. Planning for an event.
  5. Planning checklist.
  6. Official and social calls.

Module 3:

  1. Sending formal invitations.
  2. Telefax and telephone invitations.
  3. Formal Invitations vs. Informal Invitations.
  4. Receiving formal invitations.
  5. To accept or withdraw a formal invitation.
  6. Postponing an invitation.

Module 4:

  1. Planning an event or conference.
  2. The right time to run an event.
  3. Where to hold an event?
  4. Event management companies.
  5. Planning practical examples.
  6. Planning a public event.

Module 5:

  1. Marston's Model 'race' of PR.
  2. Functions of PR.
  3. Objectives of PR.
  4. The scope and nature of PR.

Module 6:

  1. The activities of PR.
  2. What does the PR officer do ?
  3. Marketing Public Relations (MPR)
  4. The difference between a marketing officer and a public relation officer.
  5. Prerequisites of effective PR.

 

 

 

 

 

 

 

Who should attend?

  1. PR Managers
  2. PR Assistants
  3. PR Executives
  4. Marketing Managers
  5. Marketing Assistants
  6. Marketing Executives
  7. Those In PR in Public Sector, Private Sector and Not-For-Profit Organizations.
  8. Those in PR at The National, Regional and Community Level
  1. Those Working for International, Global or Supranational Organizations.

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 17-02-2020 21-02-2020 Enquire
Course Code:4402
2 3,250 20-04-2020 24-04-2020 Enquire
Course Code:4403
3 3,250 22-06-2020 26-06-2020 Enquire
Course Code:4404
4 3,250 17-08-2020 21-08-2020 Enquire
Course Code:4405
5 3,250 19-10-2020 23-10-2020 Enquire
Course Code:4406
6 3,250 21-12-2020 25-12-2020 Enquire
Course Code:4407

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 23-02-2020 27-02-2020 Enquire
Course Code:5758
2 2,950 19-04-2020 23-04-2020 Enquire
Course Code:5759
3 2,950 21-06-2020 25-06-2020 Enquire
Course Code:5760
4 2,950 16-08-2020 20-08-2020 Enquire
Course Code:5761
5 2,950 18-10-2020 22-10-2020 Enquire
Course Code:5762
6 2,950 20-12-2020 24-12-2020 Enquire
Course Code:5763

London

# Price ($) From
d-m-Y
To Action
1 4,500 17-02-2020 21-02-2020 Enquire
Course Code:6777
2 4,500 13-04-2020 17-04-2020 Enquire
Course Code:6778
3 4,500 15-06-2020 19-06-2020 Enquire
Course Code:6779
4 4,500 10-08-2020 14-08-2020 Enquire
Course Code:6780
5 4,500 12-10-2020 16-10-2020 Enquire
Course Code:6781
6 4,500 14-12-2020 18-12-2020 Enquire
Course Code:6782

Doha

# Price ($) From
d-m-Y
To Action
1 3,250 02-03-2020 06-03-2020 Enquire
Course Code:3256
2 3,250 29-06-2020 03-07-2020 Enquire
Course Code:3257
3 3,250 26-10-2020 30-10-2020 Enquire
Course Code:3258