The Combination of Public Relations and Media Skills

The Combination of Public Relations and Media Skills

Introduction:

This course is proudly introduced to you by the International Academy of Human Resource Development(IAHRD). Our courses are customized to match your needs in which they are designed by experts who has a long practical experience in the field.

Public relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone with what you got, that's why you need to ace it and be updated with everything related to it. Media means communication channels like newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Imagine the power of the combination of PR and media !

This seminar is designed to give you powerful tools for both, it will discuss essentials like definitions of PR, roles of PR, qualities for successful PR staff, ethics of PR, corporate image, identity and reputation, Public Oriented activities vs. Community Oriented Activities, civic and social activities in addition to many other topics.

Program Objectives:

By the end of the program, participants will be able to:

1. Be updated with the latest PR concepts and methods to master it.
2. Apply the latest PR techniques and approaches in their working environment.
3. Improve their verbal and written communication skills.
4. Practice editorial, layout and production techniques.
5. Gain  essential media skills in PR.
6. Effectively present and deliver oral messages in public.
7. Learn different models of the communication process.
8. Overcome communication barriers.
9. Interpret verbal and nor verbal messages.

Content:

Module 1:

1. Definitions of PR.
2. Roles of PR.
3. Qualities for successful PR staff
4. Ethics of PR. 
5. Corporate image, identity and reputation.
6. Public Oriented activities vs. Community Oriented Activities.
7. Civic and social activities.

Module 2:

1. PR and communication.

1. The PR officer as a communicator.
2. Exchange of messages.
3. Models of the communication process
4. Overcoming communication barriers.

Module 3:

1. Body language in PR activities.

1. PR spoken and written skills.

1. Editorial, layout and production techniques
2. Practice writing.
3. Preparing colorful newsletters
4. Attractive brochures design.    

1. The relationship between PR and media.

1. Preparing press kits and releases

Module 4:

1. Managing press conferences.
2. Live Interviews vs. Taped Interviews.
3. Extended dimensions of media.
4. Building good relationships with media.

Module 5:

1. Media during crisis and urgent situations

1. Speech and unusual presentation skills.

1. Planned or improvised speeches?
2. Writing keys of the speech.
3. Rehearsing and presenting the speech.
4. Answering questions professionally.

Module 6: 

1. The promotional role of PR.

1. The role of PR in marketing.
2. Using PR for advertising.
3. Sponsorships and promotions
4. Organizing different exhibitions
5. Professional  media coverage.

Who should attend:

1. PR Managers
2. PR Assistants
3. PR Executives
4. Marketing Managers
5. Marketing Assistants
6. Marketing Executives
7. Those In PR in Public Sector, Private Sector and Not-For-Profit Organizations.
8. Those in PR at The National, Regional and Community Level

1. Those Working for International, Global or Supranational Organizations.