Excellence in Strategic Internal Communications

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

We cannot deny the fact that day after day, technology has a continuous influence on businesses. As a result, internal communication professionals are facing huge challenges to deliver value to the firm, especially that profound overhead costs might be implied. This course will give you the best practices in internal communication skills in order to identify critical criteria that assist you in formulating a successful internal communications strategy. It will also provide you with the necessary tools and techniques to assess your current internal communications processes. Remember that we'll be there to support you until you ace it.

Objectives :

After finishing this course, candidates will be able to:

1. Learn how to identify critical criteria that will assist them in formulating a successful internal communications strategy.
2. Understand the definition of communication and it's nature.
3. Acquire the necessary tools and techniques to evaluate their current internal communications processes.
4. Tailor their messages to ensure they get noticed by their target groups.
5. Gain insight into proven, best practice models that provide a basis for improving their existing internal communications processes.
6. Adopt effective methods to continuously improve their communications strategy.
7. Apply what has been taught in their real life careers.

Content:

Module 1:

1. What is communication?
2. Why to communicate?
3. Analyzing and adjusting to the strategic environment.
4. Strategy implementation effective methods.

Module 2:

1. Formulating strategic action plans
2. Clearly identifying what you want to communicate.
3. Establishing your target audience.
4. Formulating the best means of reaching your audience.

Module 3:

1. Evaluate if your messages are reaching your audience.
2. Review proven methods to identify your internal customers.
3. Understand your role as an internal consultant within your organization.

Module 4:

1. Overcoming common problems and critical success factors.
2. Questioning and listening for best results.
3. Attitude, communications and awareness surveys to identify your communications objectives.
4. Assessing the effectiveness of internal communications.

Module 5:

1. SWOT analysis of your department's communications ability using your internal customers' responses.
2. Utilize specific assessing skills and support systems required to carry out your strategy effectively.
3. Identify the importance of an Individual Performance Agreement (IPA).

Module 6:

1. Develop and enter into Service Level Agreements (SLAs) with your internal customers to support strategy execution.
2. Methods to improve the perception of your department.
3. Developing a communications framework and an internal communications strategic plan.

Who Should Attend?

1. Department Heads.
2. HR Directors.
3. Internal Communications Managers.
4. PR Managers.
5. Everyone interested in engaging their employees and creating an ambassadorial workforce.
6. Interested candidates of graduates ,undergraduates and researchers.