Excellence in Customer Profiling

Excellence in Customer Profiling

Introduction:

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field. We cannot deny the fact that day after day, technology has a continuous influence on businesses. Creating a professional image for the firm with customer base is essential for a firm's success. Being able to increase loyalty, satisfaction and retention of customers guarantees your sustainability. This course will discuss everything customer profiling and how to utilize it to your side in increasing your profit and sustainability.

Objectives:

By the end of this training seminar, delegates will be able to: 

1. Accurately state the basic temperament styles.
2. Enhance their leadership and communication skill.
3. Analyze and improve the relationship with customers.
4. Apply techniques to create the best incentive and reward system for customers.
5. Work effectively with each of the four customer temperament styles

Content :

Module 1:

1. The definition of customer profiling.
2. Pros and cons of customer profiling.
3. What is emotional intelligence?
4. What is the customers lifecycle?

Module 2:

1. The concept of Temperament Profiling.
2. The history of temperament profiling.
3. DISC Temperament Profiling System.
4. The Four Customer Temperament Styles.

Module 3:

1. What is SWOT Analysis?
2. How to apply a SWOT Analysis?
3. Evaluating other customer service providers in the market.
4. The concept of customer segmentation.
5. How to use customer segmentation  in market penetration ?
6. The concepts of data mining and predictive modeling.

Module 4:

1. The evolution of communication technology.
2. Introduction to body language.
3. Improvement of communication effectiveness.
4. Identification of  customer’s expectations and service requirements.
5. Feedback and evaluation.

Module 5:

1. Building customer loyalty.
2. Rewards and incentives for customers.
3. Teambuilding and leadership.
4. Increasing customer satisfaction and delivering value.

Who should attend?

1. Customer Service Professionals.
2. Team Leaders & Supervisors.
3. Administrators.
4. HR & Training Professionals.
5. Accounts Personnel.
6. Sales & Marketing Professionals.
7. Public Relations Personnel.
8. Interested candidates.