The Harmony of Public Relations

The Harmony of Public Relations

The Harmony of Public Relations (PR) and Sales Introduction : This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field. We cannot deny the fact that day after day, technology has a continuous influence on businesses. ..

The Harmony of Public Relations (PR) and Sales

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

We cannot deny the fact that day after day, technology has a continuous influence on businesses. Public relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone with what you got, that is why you need to ace it and be updated with everything related to it.  Sales department and PR are two departments with overlapped goals. This course will connect both departments to achieve the goals of the firm.

 

Objectives:

 

  1. Utilize technology and learn how to network to use it as a powerful weapon to create competitive advantage.
  2. Identify how to dress for success.
  3. Understand how to effectively use PR to help Sales.
  4. Appreciate the value of goal setting, and how to efficiently do it.
  5. Identify ways to make the best use of social media.
  6. Learn techniques to help sales increase.

 

 

Content:

Module 1:

  1. The definition of the PR department.
  2. The purpose of the PR department.
  3. The definition of the sales department.
  4. The purpose of the sales department.
  5. The relationship between the sales and the PR department.

 

Module 2:

  1. How to draw attention?
  2. Is PR more effective in building a new brand?
  3. Generating interest through PR.
    sell a story rather than selling a product.
  4. Focus on benefit and solve fear.

 

Module 3:

  1. Media during crisis and urgent situations
  2. Speech and unusual presentation skills.
  3. Planned or improvised speeches?
  4. Writing keys of the speech.
  5. Rehearsing and presenting the speech.
  6. Answering questions professionally.

Module 4:

  1. The promotional role of PR.
  2. The role of PR in marketing.
  3. Using PR for advertising.
  4. Sponsorships and promotions
  5. Organizing different exhibitions
  6. Professional media coverage.

 

Who Should Attend?

 

  1. PR Managers
  2. PR Assistants
  3. PR Executives
  4. Marketing Managers
  5. Marketing Assistants
  6. Marketing Executives
  7. Interested candidates.
  8. Professionals seeking to pursue a career in PR or Media Relations or Marketing.

 

 

 

times [ Istanbul ]

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2024-04-21 2024-4-25 3,250 Istanbul join enquire
2024-06-16 2024-6-20 3,250 Istanbul join enquire
2024-08-18 2024-8-22 3,250 Istanbul join enquire
2024-10-20 2024-10-24 3,250 Istanbul join enquire
2024-12-15 2024-12-19 3,250 Istanbul join enquire