Effective Healthcare Marketing Plan

Effective Healthcare Marketing Plan

Effective Healthcare Marketing Plan Introduction : This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field. Having a plan is always the right start in the world of business that will take you  to the right path. ..

Effective Healthcare Marketing Plan

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Having a plan is always the right start in the world of business that will take you  to the right path. This course will facilitate the process of planning in the sector of healthcare. It will empower managers in this sector to apply updated tools and approaches for the marketing in this field.

Objectives :

After attending this course , participants will be able to:

  1. 1. Develop deep insights into the regions of healthcare marketplace and the needs and wants of their customers.
  2. 2. Understand how to effectively segment and target their customers and markets.
  3. 3. Create a compelling marketing plan for their healthcare organization.
  4. 4. Optimize the impact of their advertising and communications to deliver increased revenues and enhanced patient loyalty.

Content:

Module 1:

  1. Having a clear vision and mission statement of the organization.
  2. Ensuring a good geographic location and an urgent care 24/7.
  3. Investigation the industry background.

Module 2:

  1. Preparing a SWOT analysis.
  2. Conducting a primary and secondary market research.
  3. Defining clear objectives of the marketing process.
  4. Advertising and communication in healthcare

Module 3:

  1. Effective marketing strategies.
  2. Consumer analysis.
  3. Target market.

Module 4:

  1. Conducting a competitive analysis.
  2. The four P's.
  3. Paying attention to the regulations.
  4. Achieving goals on time.
  5. Surveys and monthly meetings.

 

Who Should Attend?

  1. General healthcare managers.
  2. All types of clinicians.
  3. Advertising and marketing managers.
  4. Communication managers.
  5. PR managers.
  6. Interested candidates.

 

times [ Istanbul ]

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2024-04-07 2024-4-11 3,250 Istanbul join enquire
2024-04-21 2024-4-25 3,250 Istanbul join enquire
2024-06-02 2024-6-6 3,250 Istanbul join enquire
2024-06-16 2024-6-20 3,250 Istanbul join enquire
2024-08-04 2024-8-8 3,250 Istanbul join enquire
2024-08-18 2024-8-22 3,250 Istanbul join enquire
2024-10-06 2024-10-10 3,250 Istanbul join enquire
2024-10-20 2024-10-24 3,250 Istanbul join enquire
2024-12-01 2024-12-5 3,250 Istanbul join enquire
2024-12-15 2024-12-19 3,250 Istanbul join enquire