• 00601137646003
  • info@iahrd.com

Effective Healthcare Marketing Plan

Effective Healthcare Marketing Plan

marketing


Effective Healthcare Marketing Plan

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Having a plan is always the right start in the world of business that will take you  to the right path. This course will facilitate the process of planning in the sector of healthcare. It will empower managers in this sector to apply updated tools and approaches for the marketing in this field.

Objectives :

After attending this course , participants will be able to:

  1. 1. Develop deep insights into the regions of healthcare marketplace and the needs and wants of their customers.
  2. 2. Understand how to effectively segment and target their customers and markets.
  3. 3. Create a compelling marketing plan for their healthcare organization.
  4. 4. Optimize the impact of their advertising and communications to deliver increased revenues and enhanced patient loyalty.

Content:

Module 1:

  1. Having a clear vision and mission statement of the organization.
  2. Ensuring a good geographic location and an urgent care 24/7.
  3. Investigation the industry background.

Module 2:

  1. Preparing a SWOT analysis.
  2. Conducting a primary and secondary market research.
  3. Defining clear objectives of the marketing process.
  4. Advertising and communication in healthcare

Module 3:

  1. Effective marketing strategies.
  2. Consumer analysis.
  3. Target market.

Module 4:

  1. Conducting a competitive analysis.
  2. The four P's.
  3. Paying attention to the regulations.
  4. Achieving goals on time.
  5. Surveys and monthly meetings.

 

Who Should Attend?

  1. General healthcare managers.
  2. All types of clinicians.
  3. Advertising and marketing managers.
  4. Communication managers.
  5. PR managers.
  6. Interested candidates.

 

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 20-01-2019 24-01-2019 Enquire
Course Code:4720
2 3,250 17-03-2019 21-03-2019 Enquire
Course Code:4721
3 3,250 19-05-2019 23-05-2019 Enquire
Course Code:4722
4 3,250 21-07-2019 25-07-2019 Enquire
Course Code:4723
5 3,250 15-09-2019 19-09-2019 Enquire
Course Code:4724
6 3,250 17-11-2019 21-11-2019 Enquire
Course Code:4725

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 14-01-2019 18-01-2019 Enquire
Course Code:6063
2 2,950 11-03-2019 15-03-2019 Enquire
Course Code:6064
3 2,950 13-05-2019 17-05-2019 Enquire
Course Code:6065
4 2,950 08-07-2019 12-07-2019 Enquire
Course Code:6066
5 2,950 09-09-2019 13-09-2019 Enquire
Course Code:6067
6 2,950 11-11-2019 15-11-2019 Enquire
Course Code:6068

London

# Price ($) From
d-m-Y
To Action
1 4,500 07-01-2019 11-01-2019 Enquire
Course Code:7101
2 4,500 04-03-2019 08-03-2019 Enquire
Course Code:7102
3 4,500 06-05-2019 10-05-2019 Enquire
Course Code:7103
4 4,500 01-07-2019 05-07-2019 Enquire
Course Code:7104
5 4,500 02-09-2019 06-09-2019 Enquire
Course Code:7105
6 4,500 04-11-2019 08-11-2019 Enquire
Course Code:7106

Amsterdam

# Price ($) From
d-m-Y
To Action
1 4,500 25-03-2019 29-03-2019 Enquire
Course Code:3418
2 4,500 22-07-2019 26-07-2019 Enquire
Course Code:3419
3 4,500 18-11-2019 22-11-2019 Enquire
Course Code:3420

Athens

# Price ($) From
d-m-Y
To Action
1 4,500 18-03-2019 22-03-2019 Enquire
Course Code:7791
2 4,500 15-07-2019 19-07-2019 Enquire
Course Code:7792
3 4,500 11-11-2019 15-11-2019 Enquire
Course Code:7793

Barcelona

# Price ($) From
d-m-Y
To Action
1 4,500 11-03-2019 15-03-2019 Enquire
Course Code:8499
2 4,500 08-07-2019 12-07-2019 Enquire
Course Code:8500
3 4,500 04-11-2019 08-11-2019 Enquire
Course Code:8501

Copenhagen

# Price ($) From
d-m-Y
To Action
1 4,500 04-03-2019 08-03-2019 Enquire
Course Code:9207
2 4,500 01-07-2019 05-07-2019 Enquire
Course Code:9208
3 4,500 28-10-2019 01-11-2019 Enquire
Course Code:9209

Frankfurt

# Price ($) From
d-m-Y
To Action
1 3,000 25-02-2019 01-03-2019 Enquire
Course Code:12747
2 3,000 24-06-2019 28-06-2019 Enquire
Course Code:12748
3 3,000 21-10-2019 25-10-2019 Enquire
Course Code:12749

Madrid

# Price ($) From
d-m-Y
To Action
1 3,000 18-02-2019 22-02-2019 Enquire
Course Code:12879
2 3,000 17-06-2019 21-06-2019 Enquire
Course Code:12880
3 3,000 14-10-2019 18-10-2019 Enquire
Course Code:12881

Milan

# Price ($) From
d-m-Y
To Action
1 3,000 11-02-2019 15-02-2019 Enquire
Course Code:14160
2 3,000 10-06-2019 14-06-2019 Enquire
Course Code:14161
3 3,000 07-10-2019 11-10-2019 Enquire
Course Code:14162

Munich

# Price ($) From
d-m-Y
To Action
1 3,000 04-02-2019 08-02-2019 Enquire
Course Code:14868
2 3,000 03-06-2019 07-06-2019 Enquire
Course Code:14869
3 3,000 30-09-2019 04-10-2019 Enquire
Course Code:14870

Paris

# Price ($) From
d-m-Y
To Action
1 4,500 28-01-2019 01-02-2019 Enquire
Course Code:11217
2 4,500 27-05-2019 31-05-2019 Enquire
Course Code:11218
3 4,500 23-09-2019 27-09-2019 Enquire
Course Code:11219

Stockholm

# Price ($) From
d-m-Y
To Action
1 4,500 21-01-2019 25-01-2019 Enquire
Course Code:10509
2 4,500 20-05-2019 24-05-2019 Enquire
Course Code:10510
3 4,500 16-09-2019 20-09-2019 Enquire
Course Code:10511

Vienna

# Price ($) From
d-m-Y
To Action
1 4,500 14-01-2019 18-01-2019 Enquire
Course Code:11925
2 4,500 13-05-2019 17-05-2019 Enquire
Course Code:11926
3 4,500 09-09-2019 13-09-2019 Enquire
Course Code:11927

Zurich

# Price ($) From
d-m-Y
To Action
1 4,500 07-01-2019 11-01-2019 Enquire
Course Code:12633
2 4,500 06-05-2019 10-05-2019 Enquire
Course Code:12634
3 4,500 02-09-2019 06-09-2019 Enquire
Course Code:12635