Keys of a Successful Brand Manager

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

This course is one of a kind, it will equip you with the most powerful and updated ways in brand managing. You will learn strategies to strengthen your brand and understand the different levels of your brand. It will also provide you with ways to develop and maintain excellent internal and external communications. Remember that your brand is what you create in your customers mind.

Objectives :

1. Increase your effectiveness as a brand manager.
2. Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers.
3. Position your brand to make it relevant, distinct and engaging for your target customers.

Content:

Module 1:

1. What is branding ?
2. What are the roles of a brand manager.
3. Benefi­ts of branding to the brand-holder.

Module 2:

1. Benefits of branding to the customer.
2. How brand management fi­ts into the company?
3. Identifying the personality of your brand.

Module 3:

1. Having a clear and concise tone.
2. Internal and external communications.
3. Trends in the relationship between customers and brands.

Module 4:

1. A clear vision and mission.
2. History and brand evolution.
3. Positioning your brand.
4. Continuous development of the brand.

Who Should Attend?

1. Brand managers and those responsible for managing the function.
2. Marketing managers.
3. Product managers, product marketing managers and others responsible for marketing products.
4. Business managers and others wanting to become more knowledgeable about the role of their brand.
5. Interested candidates.