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Effective Product Management Tools

Effective Product Management Tools

marketing


Effective Product Management Tools

Introduction:

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Understanding the nature and scope of product management will help you better use and analyze the tools needed to become a successful product manager. This course will discuss the best practices that you can apply to improve your efficiency and effectiveness as a product manager.

Objectives:

  1. 1. Understand best practice in product management and how you can apply them to be more effective.
  2. 2. Develop a robust strategy for your products and product lines, to increase market share and ­competition.
  3. 3. Design products that match target customer needs and desires, both functional and emotional, to ensure maximum market penetration.
  4. 4. Manage the front end of the product lifecycle more effectively to produce better outcomes in the marketplace

Content:

Module 1:

  1. What is product management?
  2. The product lifecycle and product management
  3. Understanding goods and services.

Module 2:

  1. Key product decisions
  2. Product line and product mix
  3. Market segmentation

Module 3:

  1. Product positioning
  2. Strategic planning and portfolio management
  3. The product lifecycle: inception through launch
  4. Preparing for the launch
  5. Case study.

Module 4:

  1. The extended value chains
  2. Product management tools
  3. Recommendations for continuous Improvement.

Who Should Attend?

  1. Product Managers and Product Specialists.
  2. Senior Product Managers and Product Line Managers.
  3. Solutions Managers and Segment Managers.
  4. Others who work closely with the product management function.including Product Marketing Managers, Product Development.
  5. Managers and Business Analysts.
  6. Interested candidates.

 

 

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 27-01-2020 31-01-2020 Enquire
Course Code:4732
2 3,250 23-03-2020 27-03-2020 Enquire
Course Code:4733
3 3,250 25-05-2020 29-05-2020 Enquire
Course Code:4734
4 3,250 27-07-2020 31-07-2020 Enquire
Course Code:4735
5 3,250 21-09-2020 25-09-2020 Enquire
Course Code:4736
6 3,250 23-11-2020 27-11-2020 Enquire
Course Code:4737

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 26-01-2020 30-01-2020 Enquire
Course Code:6075
2 2,950 22-03-2020 26-03-2020 Enquire
Course Code:6076
3 2,950 24-05-2020 28-05-2020 Enquire
Course Code:6077
4 2,950 19-07-2020 23-07-2020 Enquire
Course Code:6078
5 2,950 20-09-2020 24-09-2020 Enquire
Course Code:6079
6 2,950 22-11-2020 26-11-2020 Enquire
Course Code:6080

London

# Price ($) From
d-m-Y
To Action
1 4,500 20-01-2020 24-01-2020 Enquire
Course Code:7113
2 4,500 16-03-2020 20-03-2020 Enquire
Course Code:7114
3 4,500 18-05-2020 22-05-2020 Enquire
Course Code:7115
4 4,500 13-07-2020 17-07-2020 Enquire
Course Code:7116
5 4,500 14-09-2020 18-09-2020 Enquire
Course Code:7117
6 4,500 16-11-2020 20-11-2020 Enquire
Course Code:7118

Doha

# Price ($) From
d-m-Y
To Action
1 3,250 06-04-2020 10-04-2020 Enquire
Course Code:3424
2 3,250 03-08-2020 07-08-2020 Enquire
Course Code:3425
3 3,250 30-11-2020 04-12-2020 Enquire
Course Code:3426