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Excellence in Product Marketing Management

Excellence in Product Marketing Management

marketing


Excellence in Product Marketing Management

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Product marketing is the process of assessing the success of the product in the market. What defines that is the product lunching and how it goes through the product lifecycle. The course will discuss the job description of  product marketing and the best practices taken to become a professional product marketing manager.

Objectives :

After attending this course, participants will be able to:

  1. learn and apply the best practices of product marketing to be applied in the workplace.
  2. Understand the essentials of success in product marketing management.
  3. understand and control the commercialization phase (launch, growth, maturity, decline) of the product lifecycle more effectively to produce better outcomes in the marketplace.
  4. Develop solid approaches to better manage their product line to increase market share and competition.

 

Content:

Module 1:

  1. What is product marketing management?
  2. What is the product lifecycle ?
  3. Innovative marketing practices.
  4. Integrated marketing communications.

Module 2:

  1. The design and development of the marketing programs.
  2. Designing the policies.
  3. How to create a position for the product?

Module 3:

  1. Product/market expansion.
  2. Analyzing the competition in the market.
  3. Who are your customers?

Module 4:

  1. What are your customers expected buying behaviors?
  2. What are your customers shopping motivations?
  3. Overview of the marketing mix.

Module 5:

  1. The pricing strategy.
  2. How to develop strong communication skills?
  3. Sharing product messaging in the marketplace.

Module 6:

  1. International considerations.
  2. Managing the marketing process.
  3. Place (distribution).

Who Should Attend?

  1. Product Marketing Managers
  2. Product Managers and Product Specialists
  3. Marketing Managers and Marketing Coordinators
  4. Solutions Managers and Segment Managers
  5. Business Development Executives
  6. Others who work closely with the product marketing function or who are otherwise responsible for marketing products

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 10-02-2019 14-02-2019 Enquire
Course Code:4738
2 3,250 07-04-2019 11-04-2019 Enquire
Course Code:4739
3 3,250 09-06-2019 13-06-2019 Enquire
Course Code:4740
4 3,250 11-08-2019 15-08-2019 Enquire
Course Code:4741
5 3,250 06-10-2019 10-10-2019 Enquire
Course Code:4742
6 3,250 08-12-2019 12-12-2019 Enquire
Course Code:4743

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 04-02-2019 08-02-2019 Enquire
Course Code:6081
2 2,950 01-04-2019 05-04-2019 Enquire
Course Code:6082
3 2,950 03-06-2019 07-06-2019 Enquire
Course Code:6083
4 2,950 29-07-2019 02-08-2019 Enquire
Course Code:6084
5 2,950 30-09-2019 04-10-2019 Enquire
Course Code:6085
6 2,950 02-12-2019 06-12-2019 Enquire
Course Code:6086

London

# Price ($) From
d-m-Y
To Action
1 4,500 28-01-2019 01-02-2019 Enquire
Course Code:7119
2 4,500 25-03-2019 29-03-2019 Enquire
Course Code:7120
3 4,500 27-05-2019 31-05-2019 Enquire
Course Code:7121
4 4,500 22-07-2019 26-07-2019 Enquire
Course Code:7122
5 4,500 23-09-2019 27-09-2019 Enquire
Course Code:7123
6 4,500 25-11-2019 29-11-2019 Enquire
Course Code:7124

Amsterdam

# Price ($) From
d-m-Y
To Action
1 4,500 15-04-2019 19-04-2019 Enquire
Course Code:3427
2 4,500 12-08-2019 16-08-2019 Enquire
Course Code:3428
3 4,500 09-12-2019 13-12-2019 Enquire
Course Code:3429

Athens

# Price ($) From
d-m-Y
To Action
1 4,500 08-04-2019 12-04-2019 Enquire
Course Code:7800
2 4,500 05-08-2019 09-08-2019 Enquire
Course Code:7801
3 4,500 02-12-2019 06-12-2019 Enquire
Course Code:7802

Barcelona

# Price ($) From
d-m-Y
To Action
1 4,500 01-04-2019 05-04-2019 Enquire
Course Code:8508
2 4,500 29-07-2019 02-08-2019 Enquire
Course Code:8509
3 4,500 25-11-2019 29-11-2019 Enquire
Course Code:8510

Copenhagen

# Price ($) From
d-m-Y
To Action
1 4,500 25-03-2019 29-03-2019 Enquire
Course Code:9213
2 4,500 22-07-2019 26-07-2019 Enquire
Course Code:9214
3 4,500 18-11-2019 22-11-2019 Enquire
Course Code:9215

Frankfurt

# Price ($) From
d-m-Y
To Action
1 3,000 18-03-2019 22-03-2019 Enquire
Course Code:12756
2 3,000 15-07-2019 19-07-2019 Enquire
Course Code:12757
3 3,000 11-11-2019 15-11-2019 Enquire
Course Code:12758

Madrid

# Price ($) From
d-m-Y
To Action
1 3,000 11-03-2019 15-03-2019 Enquire
Course Code:12888
2 3,000 08-07-2019 12-07-2019 Enquire
Course Code:12889
3 3,000 04-11-2019 08-11-2019 Enquire
Course Code:12890

Milan

# Price ($) From
d-m-Y
To Action
1 3,000 04-03-2019 08-03-2019 Enquire
Course Code:14169
2 3,000 01-07-2019 05-07-2019 Enquire
Course Code:14170
3 3,000 28-10-2019 01-11-2019 Enquire
Course Code:14171

Munich

# Price ($) From
d-m-Y
To Action
1 3,000 25-02-2019 01-03-2019 Enquire
Course Code:14877
2 3,000 24-06-2019 28-06-2019 Enquire
Course Code:14878
3 3,000 21-10-2019 25-10-2019 Enquire
Course Code:14879

Paris

# Price ($) From
d-m-Y
To Action
1 4,500 18-02-2019 22-02-2019 Enquire
Course Code:11226
2 4,500 17-06-2019 21-06-2019 Enquire
Course Code:11227
3 4,500 14-10-2019 18-10-2019 Enquire
Course Code:11228

Stockholm

# Price ($) From
d-m-Y
To Action
1 4,500 11-02-2019 15-02-2019 Enquire
Course Code:10515
2 4,500 10-06-2019 14-06-2019 Enquire
Course Code:10516
3 4,500 07-10-2019 11-10-2019 Enquire
Course Code:10517

Vienna

# Price ($) From
d-m-Y
To Action
1 4,500 04-02-2019 08-02-2019 Enquire
Course Code:11934
2 4,500 03-06-2019 07-06-2019 Enquire
Course Code:11935
3 4,500 30-09-2019 04-10-2019 Enquire
Course Code:11936

Zurich

# Price ($) From
d-m-Y
To Action
1 4,500 28-01-2019 01-02-2019 Enquire
Course Code:12642
2 4,500 27-05-2019 31-05-2019 Enquire
Course Code:12643
3 4,500 23-09-2019 27-09-2019 Enquire
Course Code:12644