Excellence in Product Marketing Management

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Product marketing is the process of assessing the success of the product in the market. What defines that is the product lunching and how it goes through the product lifecycle. The course will discuss the job description of  product marketing and the best practices taken to become a professional product marketing manager.

Objectives :

After attending this course, participants will be able to:

1. learn and apply the best practices of product marketing to be applied in the workplace.
2. Understand the essentials of success in product marketing management.
3. understand and control the commercialization phase (launch, growth, maturity, decline) of the product lifecycle more effectively to produce better outcomes in the marketplace.
4. Develop solid approaches to better manage their product line to increase market share and competition.

Content:

Module 1:

1. What is product marketing management?
2. What is the product lifecycle ?
3. Innovative marketing practices.
4. Integrated marketing communications.

Module 2:

1. The design and development of the marketing programs.
2. Designing the policies.
3. How to create a position for the product?

Module 3:

1. Product/market expansion.
2. Analyzing the competition in the market.
3. Who are your customers?

Module 4:

1. What are your customers expected buying behaviors?
2. What are your customers shopping motivations?
3. Overview of the marketing mix.

Module 5:

1. The pricing strategy.
2. How to develop strong communication skills?
3. Sharing product messaging in the marketplace.

Module 6:

1. International considerations.
2. Managing the marketing process.
3. Place (distribution).

Who Should Attend?

1. Product Marketing Managers
2. Product Managers and Product Specialists
3. Marketing Managers and Marketing Coordinators
4. Solutions Managers and Segment Managers
5. Business Development Executives
6. Others who work closely with the product marketing function or who are otherwise responsible for marketing products