Integrated Excellent Digital Marketing

Introduction :                                             

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Digital marketing is advertising through different digital channels available.This practical course covers key aspects of digital marketing, showing you how to integrate and reach customers, grow revenues and will help you to understand how to maximize profit and decrease  costs and the performance of your online marketing investments. It will also provide you with insights on how digital marketing is approached from both, a client and an agency perspective.

Objectives :

After attending this course, participants will be able to:

1. Understand the definition of digital marketing.
2. Appreciate the importance of digital marketing and figuring out the most effective digital channels.
3. Consider digital marketing as a vital component of your marketing strategy and your business goals.
4. Use different digital marketing channels.
5. Create and manage online advertising and marketing campaigns.
6. Measure and analyze visitor traffic to your website for optimized customer retention.

Content:

Module 1:

1. What is digital marketing?
2. Why to use digital marketing ?
3. Digital marketing strategy and planning.

Module 2:

1. Introduction to different digital marketing channels.
2. Pay-Per-Click advertising.
3. Creative content marketing.

Module 3:

1. Reaching customers through email marketing.
2. Effective mobile marketing.
3. Digital display advertising and remarketing

Module 4:

1. Keyword research
2. Search engine optimization basic and advanced concepts
3. Pay per click advertising
4. Website analytics

Who Should Attend?

1. Senior management
2. Marketing and business development managers
3. Marketing executives
4. Small business owners
5. IT managers
6. Anyone who would like to pursue a career in digital marketing