Applying the Best Practices as a Marketing Executive

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

This course focuses on those areas of marketing which all marketing personnel should understand especially the Marketing Executives. It introduces the major marketing tools and the role of marketing within the wider organization. Having the intelligence and wisdom to make decisions related to marketing is a great value to add for your career. This course will teach you the best practices to become effective in the activities of marketing.

Objectives :

After attending this course, participants will be able to:

1. Understand and appreciate the role of marketing.
2. Boost business performance by ensuring that your marketing role and activities contribute to corporate objectives
3. Ensure that your marketing messages are consistent and aligned by developing and implementing an integrated communication strategy
4. Assist in delivering superior service by effectively managing customer relationships and improving customer care to gain loyalty and to retain customers

Content:

Module 1:

• What is the role of marketing?
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Module 2:

• Inbound marketing.
• Industry – specific knowledge.
• Social behavior and psychology.

Module 3:

• Marketing history and founding fathers.
• The marketing mix.
• Market analysis – situation audit

Module 4:

• Market intelligence
• Market segmentation
• Positioning
• Market analysis

Module 5:

• Marketing communications
• Maximizing the use of agencies
• Selection of marcoms.

Module 6:

• Implementing pricing policies
• Formulating prices strategies.
• Managing customer relationships
• Marketing planning

Who Should Attend?

1. This course is ideal for those who are in support positions in marketing or who are just starting in their marketing careers.
2. It is also useful for anyone who wishes to develop a better understanding of the marketing process and for those who interact with the marketing department.