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Apply the Best Practices as a Marketing Executive

Apply the Best Practices as a Marketing Executive

marketing


Applying the Best Practices as a Marketing Executive

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

This course focuses on those areas of marketing which all marketing personnel should understand especially the Marketing Executives. It introduces the major marketing tools and the role of marketing within the wider organization. Having the intelligence and wisdom to make decisions related to marketing is a great value to add for your career. This course will teach you the best practices to become effective in the activities of marketing.

Objectives :

After attending this course, participants will be able to:

  1. Understand and appreciate the role of marketing.
  2. Boost business performance by ensuring that your marketing role and activities contribute to corporate objectives
  3. Ensure that your marketing messages are consistent and aligned by developing and implementing an integrated communication strategy
  4. Assist in delivering superior service by effectively managing customer relationships and improving customer care to gain loyalty and to retain customers

 

Content:

Module 1:

  • What is the role of marketing?
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Module 2:

  • Inbound marketing.
  • Industry – specific knowledge.
  • Social behavior and psychology.

Module 3:

  • Marketing history and founding fathers.
  • The marketing mix.
  • Market analysis – situation audit

Module 4:

  • Market intelligence
  • Market segmentation
  • Positioning
  • Market analysis

Module 5:

  • Marketing communications
  • Maximizing the use of agencies
  • Selection of marcoms.

Module 6:

  • Implementing pricing policies
  • Formulating prices strategies.
  • Managing customer relationships
  • Marketing planning

Who Should Attend?

  1. This course is ideal for those who are in support positions in marketing or who are just starting in their marketing careers.
  2. It is also useful for anyone who wishes to develop a better understanding of the marketing process and for those who interact with the marketing department.

 

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 13-01-2020 17-01-2020 Enquire
Course Code:4774
2 3,250 09-03-2020 13-03-2020 Enquire
Course Code:4775
3 3,250 11-05-2020 15-05-2020 Enquire
Course Code:4776
4 3,250 13-07-2020 17-07-2020 Enquire
Course Code:4777
5 3,250 07-09-2020 11-09-2020 Enquire
Course Code:4778
6 3,250 09-11-2020 13-11-2020 Enquire
Course Code:4779

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 12-01-2020 16-01-2020 Enquire
Course Code:6117
2 2,950 08-03-2020 12-03-2020 Enquire
Course Code:6118
3 2,950 10-05-2020 14-05-2020 Enquire
Course Code:6119
4 2,950 05-07-2020 09-07-2020 Enquire
Course Code:6120
5 2,950 06-09-2020 10-09-2020 Enquire
Course Code:6121
6 2,950 08-11-2020 12-11-2020 Enquire
Course Code:6122

London

# Price ($) From
d-m-Y
To Action
1 4,500 06-01-2020 10-01-2020 Enquire
Course Code:7155
2 4,500 02-03-2020 06-03-2020 Enquire
Course Code:7156
3 4,500 04-05-2020 08-05-2020 Enquire
Course Code:7157
4 4,500 29-06-2020 03-07-2020 Enquire
Course Code:7158
5 4,500 31-08-2020 04-09-2020 Enquire
Course Code:7159
6 4,500 02-11-2020 06-11-2020 Enquire
Course Code:7160

Doha

# Price ($) From
d-m-Y
To Action
1 3,250 20-01-2020 24-01-2020 Enquire
Course Code:3445
2 3,250 18-05-2020 22-05-2020 Enquire
Course Code:3446
3 3,250 14-09-2020 18-09-2020 Enquire
Course Code:3447