Comprehensive Reputation Management

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Having regular feedback of the opinion of the public on your business activities is enormously important for the sustainability of your business. It will enable you to estimate and plan for your next steps to grow your business. This course will touch on how to understand, control and manage the reputation of a brand, individual or company.

Objectives :

After attending this course, participants will be able to:

1. Protect the reputation of the firm.
2. Understand and successfully manage the reputation of the form with effective techniques and tools.
3. Implement successful strategic communications plans to protect the reputation of the firm.
4. Manage online reputation.
5. Deal with crisis professionally.
6. Prepare and create rapid responses to any negative information online.
7. Prepare, assess, craft and manage reputation management campaigns.

Content:

Module 1:

• The organizations first asset, reputation.
• The power of communications today.
• Social media monitoring.

Module 2:

• Principles of reputation management.
• Public relations campaigns.
• Mainstream and social media monitoring tools and bene­fits.

Module 3:

• Essential elements for a successful reputation management campaign
• Key steps to creating compelling content
• Types of negative content.

Module 4:

• Understanding and managing risk for your reputation/brand – crisis communications.
• How to deal with too much criticism?
• Quick and polite reactions.

Module 5:

• What do you need legal interventions ?
• Top skills to manage reputation campaigns
• Transparency risks.
• Reputation management failures.
• Case study.

Who Should Attend?

1. Executives who wish to protect their or their company’s reputation
2. Managers/lawyers that need to get a fresh outlook on reputation management
3. Mid-management staff‑who are tasked to handle content and promotional collateral for company social media platforms
4. Executives in charge of decision making and crisis communications planning for their organizations
5. Interested candidates of graduates and undergraduates.