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Comprehensive Reputation Management

Comprehensive Reputation Management

marketing


Comprehensive Reputation Management

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Having regular feedback of the opinion of the public on your business activities is enormously important for the sustainability of your business. It will enable you to estimate and plan for your next steps to grow your business. This course will touch on how to understand, control and manage the reputation of a brand, individual or company.

Objectives :

After attending this course, participants will be able to:

  1. Protect the reputation of the firm.
  2. Understand and successfully manage the reputation of the form with effective techniques and tools.
  3. Implement successful strategic communications plans to protect the reputation of the firm.
  4. Manage online reputation.
  5. Deal with crisis professionally.
  6. Prepare and create rapid responses to any negative information online.
  7. Prepare, assess, craft and manage reputation management campaigns.

 

Content:

Module 1:

  • The organizations first asset, reputation.
  • The power of communications today.
  • Social media monitoring.

Module 2:

  • Principles of reputation management.
  • Public relations campaigns.
  • Mainstream and social media monitoring tools and bene­fits.

Module 3:

  • Essential elements for a successful reputation management campaign
  • Key steps to creating compelling content
  • Types of negative content.

Module 4:

  • Understanding and managing risk for your reputation/brand – crisis communications.
  • How to deal with too much criticism?
  • Quick and polite reactions.

Module 5:

  • What do you need legal interventions ?
  • Top skills to manage reputation campaigns
  • Transparency risks.
  • Reputation management failures.
  • Case study.

Who Should Attend?

  1. Executives who wish to protect their or their company’s reputation
  2. Managers/lawyers that need to get a fresh outlook on reputation management
  3. Mid-management staff‑who are tasked to handle content and promotional collateral for company social media platforms
  4. Executives in charge of decision making and crisis communications planning for their organizations
  5. Interested candidates of graduates and undergraduates.

 

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 03-02-2019 07-02-2019 Enquire
Course Code:4786
2 3,250 31-03-2019 04-04-2019 Enquire
Course Code:4787
3 3,250 02-06-2019 06-06-2019 Enquire
Course Code:4788
4 3,250 04-08-2019 08-08-2019 Enquire
Course Code:4789
5 3,250 29-09-2019 03-10-2019 Enquire
Course Code:4790
6 3,250 01-12-2019 05-12-2019 Enquire
Course Code:4791

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 28-01-2019 01-02-2019 Enquire
Course Code:6129
2 2,950 25-03-2019 29-03-2019 Enquire
Course Code:6130
3 2,950 27-05-2019 31-05-2019 Enquire
Course Code:6131
4 2,950 22-07-2019 26-07-2019 Enquire
Course Code:6132
5 2,950 23-09-2019 27-09-2019 Enquire
Course Code:6133
6 2,950 25-11-2019 29-11-2019 Enquire
Course Code:6134

London

# Price ($) From
d-m-Y
To Action
1 4,500 21-01-2019 25-01-2019 Enquire
Course Code:7167
2 4,500 18-03-2019 22-03-2019 Enquire
Course Code:7168
3 4,500 20-05-2019 24-05-2019 Enquire
Course Code:7169
4 4,500 15-07-2019 19-07-2019 Enquire
Course Code:7170
5 4,500 16-09-2019 20-09-2019 Enquire
Course Code:7171
6 4,500 18-11-2019 22-11-2019 Enquire
Course Code:7172

Doha

# Price ($) From
d-m-Y
To Action
1 3,250 04-02-2019 08-02-2019 Enquire
Course Code:3451
2 3,250 03-06-2019 07-06-2019 Enquire
Course Code:3452
3 3,250 30-09-2019 04-10-2019 Enquire
Course Code:3453