Starting the Product Launching and Brand Positioning Successfully

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

To take the step of launching a product is a critical situation that needs to be planned very well. This course will help you understand the process and how to start it. Once this process is done correctly, the success of the product in the market.

Objectives:

After attending this course, participants will be able to:

1. 1. Identify the factors which are critical to product launch and brand positioning success at your organization
2. 2. Learn how to launch products that customers don’t know they currently need
3. 3. Apply advanced statistical techniques that can help reduce product launch and brand positioning risk
4. 4. Understand why brands positioned around strong feelings win in today’s markets
5. 5. Ensure your brand engages in meaningful conversations with customers using social media and mobile to drive product launch success and support desired brand positioning

Content:

Module 1:

1. The product launch marketing and brand positioning canvas
2. Identifying critical success factors
3. Pro­filing your target customer

Module 2:

1. Developing focus: clarifying your value proposition
2. An introduction to insight
3. Product and new product development: defi­nition and scope

Module 3:

1. Strategic product marketing models and insight generationexploration, application, analysis and evaluation
2. Understanding innovation in your organization
3. Applying creativity techniques that drive innovation in your organization

Module 4:

1. Strategic product branding – defi­ning your products brand, brand enablers, and building a holistic brand experience
2. Product marketing strategy – segmentation, targeting and positioning
3. Launching your product to market
4. Identifying critical success factors

Who Should Attend?

1. “C” level marketing executives.
2. Senior marketing executives.
3. Senior marketing managers.
4. It is not suitable for entry level or junior marketers or those with no marketing experience.