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Public Relations: Skills for Organising Exhibitions, Conferences and Meetings

Public Relations: Skills for Organising Exhibitions, Conferences and Meetings

CUSTOMER SERVICE, OFFICE AND SECRETARIAL


Public Relations: Skills for Organising Exhibitions, Conferences and Meetings

Introduction:

This course will develop your skills PR as well as in event planning, staging, marketing, crowd control and much more, as well as teaching you what you need to do 'after the event'. It is a fantastic guide for anyone who wants to develop his skills and competencies in PR and event management.

Objectives:

On the completion of the course you should be able to do the following:

  • Recognize the new concept of PR and its importance in the organization
  • Identify the various tasks, which are involved in the management of a variety of different types of events.
  • Explain how a range of different types of events are initiated and planned.
  • Determine the human and physical resources required to deliver different types of events.
  • Determine how physical and human resources will be organised in preparation for staging an event, in order that needs are appropriately catered for.
  • Develop a marketing plan for an event.
  • Develop a Financial Management Plan for an Event.
  • Develop a series of Risk management procedures to minimise the impact of different types of problems including financial, legal, marketing, crowd control, food services, and hygiene.
  • Describe the way in which facilities and services are managed during the actual delivery of an event.
  • Review an event after its delivery.

Contents:

  • Introduction to PR and its activities in modern organizations.
  • The Scope and Nature of Event Management.
  • What is Event Management?
  • Planning an Event or Conference.
  • When to Run an Event.
  • Other factors.
  • Where to Hold an Event.
  • Event Management Companies.
  • Planning Example.
  • Planning a Public Event.
  • Evaluation Checklist.
  • Physical and Human Resources.
  • Choosing an Event Location.
  • Décor.
  • Equipment.
  • Entertainment.
  • Lighting.
  • Car Parking and Transport.
  • Project Logistics.
  • Traffic Management.
  • Security Lighting.
  • Minimizing Risk.
  • Marketing an Event.
  • Target Audience.
  • Public Relations.
  • Sponsorship.
  • Advertising.
  • Financial Management.
  • Types of Budgets.
  • Budgeting an Event.
  • Cash Flow.
  • Controlling Expenditure.
  • Risk Management.
  • Risk Reduction.
  • Consumer Protection.
  • The Law & Employees.
  • Dispute Management.
  • Duty of Care.
  • Staging the Event.
  • Theme of an Event.
  • Venue Choice.
  • Audience and Guests.
  • The Stage.
  • Power, Lights, Sound.
  • Catering.
  • Hospitality.
  • Recording an Event.
  • Crowd Control.
  • After the Event.
  • Measuring Success.
  • Dealing with Complaints.
  • Cleaning Up.
  • Repairing Lawns.
  • Evaluation Checklist.
  • Examples and case Field work visits.

Who should attend?

  • This program is designed for PR managers, supervisors and professionals involved in the planning or management of events and conferences.

 

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,750 15-01-2018 19-01-2018 Enquire
Course Code:3519
2 2,750 19-03-2018 23-03-2018 Enquire
Course Code:3520
3 2,750 21-05-2018 25-05-2018 Enquire
Course Code:3521
4 2,750 16-07-2018 20-07-2018 Enquire
Course Code:3522
5 2,750 17-09-2018 21-09-2018 Enquire
Course Code:3523
6 2,750 19-11-2018 23-11-2018 Enquire
Course Code:3524

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 11-02-2018 15-02-2018 Enquire
Course Code:3627
2 3,250 08-04-2018 12-04-2018 Enquire
Course Code:3628
3 3,250 10-06-2018 14-06-2018 Enquire
Course Code:3629
4 3,250 12-08-2018 16-08-2018 Enquire
Course Code:3630
5 3,250 07-10-2018 11-10-2018 Enquire
Course Code:3631
6 3,250 09-12-2018 13-12-2018 Enquire
Course Code:3632

London

# Price ($) From
d-m-Y
To Action
1 4,250 12-02-2018 16-02-2018 Enquire
Course Code:4834
2 4,250 09-04-2018 13-04-2018 Enquire
Course Code:4835
3 4,250 11-06-2018 15-06-2018 Enquire
Course Code:4836
4 4,250 13-08-2018 17-08-2018 Enquire
Course Code:4837
5 4,250 08-10-2018 12-10-2018 Enquire
Course Code:4838
6 4,250 10-12-2018 14-12-2018 Enquire
Course Code:4839