• 0060182929791
  • info@iahrd.com
  • Home
  • courses
  • Public Relations: Techniques and Communication Skills

Public Relations: Techniques and Communication Skills

Public Relations: Techniques and Communication Skills

CUSTOMER SERVICE, OFFICE AND SECRETARIAL


Public Relations: Techniques and Communication Skills

Objectives:

By the end of the program, participants will be able to:

  • Practice the key communication skills and techniques, which are essential for performing their duties.
  • Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
  • Play an active role in supporting the image and reputation of the organization.
  • Achieve results in your communications with others.
  • Build collaborative relationships that emphasize trust and respect.
  • Communicate effectively using simple, concise and direct language.
  • Enhance your active listening skills to anticipate and avoid common misunderstandings.
  • Foster cross-cultural understanding in your workplace.
  • Eliminate the roadblocks that undermine your ability to communicate effectively.

Contents:

Public Relations in a Changing Environment:

  • • Definitions, Scope and Objectives.
  • New Roles and Perspectives.

The Role of Public Relations in Building the Image of the Organization.

  • The Functions of Planning, Organizing and Controlling in Public Relations.
  • Public Relations and Communication: • Communication Media.
  • •Evaluating and Selecting the Most Appropriate Medium.

Key Public Relations Skills:

  • Writing and Presenting Public Relations Reports, News Items, Press Releases, Letters and Memoranda.
  • Translating and Editing Statements, Articles, and Management Circulars.

Setting Clear Goals for Your Communication:

  • Determining outcomes and results.
  • Soliciting feedback.
  • Matching intentions and results.
  • Initiating communications:
  • Figuring out what to say and the best way to say it.
  • Paying attention to verbal and nonverbal cues.

Avoiding Communication Breakdowns:

  • Creating value in your conversations.
  • Strengthening your relationships.
  • Distinguishing value from waste.
  • Taking personal responsibility.
  • Recognizing your role in creating successful communications.
  • Identifying internal and external factors that impact your communications.
  • Establishing message feedback.
  • Communicating non-defensively.

Translating Across Communication Styles:

  • Identifying the four communication styles:
  • Recognizing your style and the style of others.
  • Strengths and blind spots of each style.
  • Bridging communication styles:
  • Adapting your own approach to close communication gaps.
  • Being flexible without compromising your identity. Listening for Improved Understanding:
  • Tools for active listening:
  • Asking clarifying questions.
  • Confirming the message.
  • Demonstrating respect, empathy and sensitivity.
  • Listening for the entire message.
  • Interpreting nonverbal cues:
  • Rate of speech.
  • Facial expressions.
  • Use of space.
  • Eye contact.

Who Should Attend?

  • Executives or Personal Assistants to Senior Management.
  • Individuals with office management experience.
  • Personnel whose work involves contact and interaction with the internal/ external public, particularly in the areas of personnel, secretariat, marketing, sales, training and administration.

 

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,750 22-01-2018 26-01-2018 Enquire
Course Code:3513
2 2,750 26-03-2018 30-03-2018 Enquire
Course Code:3514
3 2,750 28-05-2018 01-06-2018 Enquire
Course Code:3515
4 2,750 23-07-2018 27-07-2018 Enquire
Course Code:3516
5 2,750 24-09-2018 28-09-2018 Enquire
Course Code:3517
6 2,750 26-11-2018 30-11-2018 Enquire
Course Code:3518

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 18-02-2018 22-02-2018 Enquire
Course Code:3621
2 3,250 15-04-2018 19-04-2018 Enquire
Course Code:3622
3 3,250 17-06-2018 21-06-2018 Enquire
Course Code:3623
4 3,250 19-08-2018 23-08-2018 Enquire
Course Code:3624
5 3,250 14-10-2018 18-10-2018 Enquire
Course Code:3625
6 3,250 16-12-2018 20-12-2018 Enquire
Course Code:3626

London

# Price ($) From
d-m-Y
To Action
1 4,250 19-02-2018 23-02-2018 Enquire
Course Code:4828
2 4,250 16-04-2018 20-04-2018 Enquire
Course Code:4829
3 4,250 18-06-2018 22-06-2018 Enquire
Course Code:4830
4 4,250 20-08-2018 24-08-2018 Enquire
Course Code:4831
5 4,250 15-10-2018 19-10-2018 Enquire
Course Code:4832
6 4,250 17-12-2018 21-12-2018 Enquire
Course Code:4833