• 0060182929791
  • info@iahrd.com
  • Home
  • courses
  • Strategic Marketing, Brand Management & Public Relations

Strategic Marketing, Brand Management & Public Relations

Strategic Marketing, Brand Management & Public Relations

MANAGEMENT, SUPERVISION AND LEADERSHIP


Strategic Marketing, Brand Management & Public Relations

Introduction: This training course covers the essential branding and marketing strategies, enabling delegates to obtain the highest return on investment (ROI) from the Strategic Marketing Course participants will learn how to plan, implement and obtain the desired results from all Strategic Marketing and PR, while promoting their organizations’ products and services. Delegate will be able to apply the appropriate approach, structures, methods and techniques of PR within the rapidly changing media environment.   Objectives:

  • To understand Access Control Systems.
  • Understand the health and safety implications.
  • Learn how to test the systems.
  • Understand different cable types.

Contents: The Strategic Marketing, Brand Management & Public Relations course is designed to cover the following modules: Module 1 - Benefits of Strategic Marketing

  • What is Strategic Marketing?
  • Objectives and key elements of Strategic Marketing
  • Importance, benefits and challenges of Strategic Marketing to your organization
  • Marketing positioning, market analysis and competitor evaluation
  • The Marketing Mix — 4 Ps evolving into 7 Ps

Module 2 - Consumer and market research

  • Advantages and disadvantages of 15 types of research
  • Identify, analyze, segment and target appropriate markets according to common factors
  • Create powerful, targeted and appropriate messages
  • Maximize the mix of communication methods
  • Behavioural economics and consumer behaviour theory in marketing

Module 3 - Brand Management

  • What is a brand, its key characteristics and why do people buy a brand?
  • Create, protect, enhance and maintain long-term brand value
  • Evaluate and choose the most appropriate media and mix to promote the brand
  • Defend your brand when it is under attack: top tips and traps to avoid
  • Rebuild your brand after it has been undermined or discredited

Module 4 - Social media and multi-media

  • Understanding the scope, power, complexity and immediacy
  • Monitoring what is said, where and by whom
  • Responding to feedback
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Module 5 - Issues and crises: PR to manage impact on the brand

  • Anticipate potential sources of a crisis and mitigate the risks
  • Appoint crisis leaders, teams and allocate resources required
  • Create crisis plans for key eventualities
  • Practice regularly for the crisis to minimise effect if it happens

Who should attend? This Strategic Marketing, Brand Management & Public Relations course has been specifically designed for the benefit of:

  • Directors of Marketing
  • Marketing Managers
  • Brand Directors
  • Brand Managers
  • Directors of Public Relations
  • Senior Public Relations Managers
  • Company Directors
  • Senior Managers
  • Those who would like to strengthen, develop and enhance their Strategic Marketing skills
  • Advisors at Ministerial level in government departments
  • Advisors to Directors and top Managers
  • Owners or account directors in public relations consultancies

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,750 05-02-2018 09-02-2018 Enquire
Course Code:3777
2 2,750 02-04-2018 06-04-2018 Enquire
Course Code:3778
3 2,750 04-06-2018 08-06-2018 Enquire
Course Code:3779
4 2,750 06-08-2018 10-08-2018 Enquire
Course Code:3780
5 2,750 01-10-2018 05-10-2018 Enquire
Course Code:3781
6 2,750 03-12-2018 07-12-2018 Enquire
Course Code:3782

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 23-12-2018 27-12-2018 Enquire
Course Code:3939
2 3,250 25-02-2018 01-03-2018 Enquire
Course Code:3940
3 3,250 29-04-2018 03-05-2018 Enquire
Course Code:3941
4 3,250 24-06-2018 28-06-2018 Enquire
Course Code:3942
5 3,250 26-08-2018 30-08-2018 Enquire
Course Code:3943
6 3,250 28-10-2018 01-11-2018 Enquire
Course Code:3944

London

# Price ($) From
d-m-Y
To Action
1 4,250 24-12-2018 28-12-2018 Enquire
Course Code:4984
2 4,250 26-02-2018 02-03-2018 Enquire
Course Code:4985
3 4,250 30-04-2018 04-05-2018 Enquire
Course Code:4986
4 4,250 25-06-2018 29-06-2018 Enquire
Course Code:4987
5 4,250 27-08-2018 31-08-2018 Enquire
Course Code:4988
6 4,250 29-10-2018 02-11-2018 Enquire
Course Code:4989