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The Power of PR: A Key Tool to the Success of an Organisation

The Power of PR: A Key Tool to the Success of an Organisation

PERSONAL AND COMMUNICATION SKILLS


The Power of PR: A Key Tool to the Success of an Organisation

Introduction

Creating and maintaining a positive image for your organization has always been an imperative condition for its survival. Before the advent of social media a company could ponder how to handle a Public Relations crisis over a day or two. In today’s world of social media, such durations can spell the difference between survival and bankruptcy. Effective and timely PR can save a company and turn a crisis into an opportunity. Poor PR on the other hand, can ruin it. Whether you need to develop a PR campaign to promote your company or acquire crucial media skills; whether you wish to advance your knowledge about events and conferences management or implement a Corporate Social Responsibility (CSR) initiative, Meirc’s PR training programs will give you the information you need and guide you in the right direction. For a list of these programs, please refer to the schedule below. For more information about the category or any of its programs, please contact us and we will be more than glad to assist.

Learning objectives

  • To plan and manage the structures, methods and techniques of Strategic PR
  • To develop and create a successful PR Strategy
  • To overcome the challenges of implementation
  • To measure the results and impact – Key Performance Indicators (KPIs)
  • To maximise the Return on Investment (ROI) of Strategic PR

Course content

What is PR - Public Relations?

  • Objectives and key elements of Public Relations
  • Importance, benefits and challenges of Public Relations management
  • How PR differs from marketing, advertising and sales
  • Advantages and disadvantages of all PR options
  • Importance of PR internally

PR channels

  • Print media and its current and likely future role in PR
  • Television and the impact it can have
  • Radio - relying on voice only
  • Mobile technology and increasing accessibility
  • Social media and multi-media - growth, complexity and impact

Writing for all media

  • What makes a good story?
  • How to win and keep reader’s attention
  • Writing for print: marketing materials, news, features, editorial and letters
  • Press releases which are published not ignored
  • Writing effectively for electronic media

Target markets

  • Requirements of target audiences and stakeholders
  • What are your competitors doing and how successfully?
  • 15 different types of research to find out the answers
  • Identifying the most appropriate way to reach your audiences
  • Pitfalls to avoid on messages and content

PR events and activities

  • Organising, preparing for and delivering presentations
  • Visits to your organisation by media and journalists
  • Lobbying: advantages, risks and impact
  • Sponsorship: maximising return on investment (ROI)
  • Corporate social responsibility

Social media and multi-media

  • Understanding the scope, power and immediacy of these media
  • Monitoring what is said, where and by whom
  • Responding to negative feedback positively
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Five steps for a successful PR plan

  • Agree your objectives, set targets and quantify results
  • Appropriate channels, methods and mix
  • Maximise budget and resources
  • Recruit and manage your PR team: internal and external
  • Effective project management of the implementation

Media relations

  • What do you want from editors, journalists and their media?
  • What do they need from you?
  • Understand the pressures and deadlines they are under
  • Work together to build long-term durable relationships
  • Ten top tips for developing lasting relationships

Press conferences and interviews

  • Managing press conferences and dealing with journalists’ enquiries
  • Giving winning television interviews
  • Radio interviews with impact
  • Handle difficult questions on the telephone
    • Avoid the 5 most common mistakes

Who should attend?

  • PR Managers
  • PR Assistants
  • PR Executives
  • Marketing Managers
  • Marketing Assistants
  • Marketing Executives
  • Those in PR in public sector, private sector and not-for-profit organisations
  • Those in PR at the national, regional and community level
  • Those working for international, global or supranational organisations

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,750 26-02-2018 02-03-2018 Enquire
Course Code:4065
2 2,750 23-04-2018 27-04-2018 Enquire
Course Code:4066
3 2,750 25-06-2018 29-06-2018 Enquire
Course Code:4067
4 2,750 27-08-2018 31-08-2018 Enquire
Course Code:4068
5 2,750 22-10-2018 26-10-2018 Enquire
Course Code:4069
6 2,750 24-12-2018 28-12-2018 Enquire
Course Code:4070

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 14-01-2018 18-01-2018 Enquire
Course Code:4149
2 3,250 18-03-2018 22-03-2018 Enquire
Course Code:4150
3 3,250 20-05-2018 24-05-2018 Enquire
Course Code:4151
4 3,250 15-07-2018 19-07-2018 Enquire
Course Code:4152
5 3,250 16-09-2018 20-09-2018 Enquire
Course Code:4153
6 3,250 18-11-2018 22-11-2018 Enquire
Course Code:4154

London

# Price ($) From
d-m-Y
To Action
1 4,250 15-01-2018 19-01-2018 Enquire
Course Code:5110
2 4,250 19-03-2018 23-03-2018 Enquire
Course Code:5111
3 4,250 21-05-2018 25-05-2018 Enquire
Course Code:5112
4 4,250 16-07-2018 20-07-2018 Enquire
Course Code:5113
5 4,250 17-09-2018 21-09-2018 Enquire
Course Code:5114
6 4,250 19-11-2018 23-11-2018 Enquire
Course Code:5115