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Advanced Strategies of Public Relations Specialists

Advanced Strategies of Public Relations Specialists

PERSONAL AND COMMUNICATION SKILLS


Advanced Strategies of Public Relations Specialists

Objectives: 

  • To manage knowledge within the business for effective PR strategies.
  • To shape external perceptions of your organisation by first class corporate internal communications
  • To develop a strategic approach and a clear plan of action
  • To develop your strategic corporate communication skills.
  • To enhance your existing public relations knowledge.
  • To update your knowledge of public relations at an international level.
  • To make effective use of the media.
  • To understand the importance of creating and maintaining a consistent corporate identity.
  • To appreciate the importance of the Internet in modern public relations management.
  • To create project plans that you can use in different organizational environments. 
  • To understand the development of strategy/plans/tactics and co-ordinate these.

Contents:

Module 1:

  • Introduction
  • PR and strategy.
  • Brand PR.
  • Integrating PR/Communications.
  • The art of leveraging.

Module 2:

  • Corporate affairs and relations.
  • The Nature of Strategic Public Relations.
  • Integrating Public Relations and Marketing.
  • Media Relations in the Global Village.
  • TV, Radio and Press Interviews.

Module 3:

  • Public Relations Skills — press releases, presentations.
  • Corporate Image, Identity & Strategy.
  • Dealing with responsibilities without authority.
  • Analysing interpersonal relationships.
  • Measurement of performance: bottom line impact.

Module 4:

  • Translating strategy to tactics.
  • Horizons for PR and corporate affairs development.
  • Tools and Techniques summary: a tactical inventory.

Module 5:

  • Justifying the plan and convincing top management.
  • Making the most of other disciplines to maximize results.
  • Individual and group consultancy.
  • Case Studies.

Who should attend?

  • Public relations executives
  • Who have senior posts with responsibility for public relations in large organizations?
  • Who are account directors in major national or multi-national public relations consultancies?
  • Who run national or multi-national public relations departments?
  • Who are advisers at Ministerial level in government departments?
  • Company directors and others in senior positions who need to understand top-level public relations strategies.
  • Those who need advanced strategic public relations for any other reason.
  • Public relations trainers, university instructors, managers, supervisors and officers.

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,750 08-01-2018 12-01-2018 Enquire
Course Code:4047
2 2,750 12-03-2018 16-03-2018 Enquire
Course Code:4048
3 2,750 14-05-2018 18-05-2018 Enquire
Course Code:4049
4 2,750 09-07-2018 13-07-2018 Enquire
Course Code:4050
5 2,750 10-09-2018 14-09-2018 Enquire
Course Code:4051
6 2,750 12-11-2018 16-11-2018 Enquire
Course Code:4052

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 04-02-2018 08-02-2018 Enquire
Course Code:4131
2 3,250 01-04-2018 05-04-2018 Enquire
Course Code:4132
3 3,250 03-06-2018 07-06-2018 Enquire
Course Code:4133
4 3,250 05-08-2018 09-08-2018 Enquire
Course Code:4134
5 3,250 30-09-2018 04-10-2018 Enquire
Course Code:4135
6 3,250 02-12-2018 06-12-2018 Enquire
Course Code:4136

London

# Price ($) From
d-m-Y
To Action
1 4,250 05-02-2018 09-02-2018 Enquire
Course Code:5092
2 4,250 02-04-2018 06-04-2018 Enquire
Course Code:5093
3 4,250 04-06-2018 08-06-2018 Enquire
Course Code:5094
4 4,250 06-08-2018 10-08-2018 Enquire
Course Code:5095
5 4,250 01-10-2018 05-10-2018 Enquire
Course Code:5096
6 4,250 03-12-2018 07-12-2018 Enquire
Course Code:5097