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Effective Public Relations

Effective Public Relations

PERSONAL AND COMMUNICATION SKILLS


Effective Public Relations

Outline:

Public relations are integral for the success of your business, the ability to manage your image to the public through your communications with them can allow for your business to succeed and grow.

Objectives:

At the end of this program, participants will be able to:

  • Understand the ways in which media has an important role in the publicity and image of the business
  • Know how ineffective public relations can lead to bad publicity and a negative public image of the business
  • Understand how effective communication with the media can benefit the business
  • Write a press release and be able to launch an effective marketing campaign
  • Know how to talk to different people in different ways depending on what Is needed from whom

Contents:

Module 1 - Public Relations in a Changing Environment

  • Definitions, Scope and Objectives
  • New Roles and Perspectives
  • The Role of Public Relations in Building the Image of the Organization
  • The Functions of Planning, Organizing and Controlling in Public Relations

Module 2 - Public Relations and Communication

  • Communication Media
  • Evaluating and Selecting the Most Appropriate Medium

Module 3 - Key Public Relations Skills

  • Writing and Presenting Public Relations Reports, News Items, Press Releases, Letters and Memoranda
  • Translating and Editing Statements, Articles, and Management Circulars

Module 4 - Press Conferences

  • Preparing a Press Release
  • Conducting a Press Conference
  • Preparing the Press Clippings

Module 5 - Public Relations and Nationalization

• How to Encourage Nationals to Join Public Relations

Who should attend?

This course is designed for all.

 

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,750 22-01-2018 26-01-2018 Enquire
Course Code:4035
2 2,750 26-03-2018 30-03-2018 Enquire
Course Code:4036
3 2,750 28-05-2018 01-06-2018 Enquire
Course Code:4037
4 2,750 23-07-2018 27-07-2018 Enquire
Course Code:4038
5 2,750 24-09-2018 28-09-2018 Enquire
Course Code:4039
6 2,750 26-11-2018 30-11-2018 Enquire
Course Code:4040

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 18-02-2018 22-02-2018 Enquire
Course Code:4119
2 3,250 15-04-2018 19-04-2018 Enquire
Course Code:4120
3 3,250 17-06-2018 21-06-2018 Enquire
Course Code:4121
4 3,250 19-08-2018 23-08-2018 Enquire
Course Code:4122
5 3,250 14-10-2018 18-10-2018 Enquire
Course Code:4123
6 3,250 16-12-2018 20-12-2018 Enquire
Course Code:4124

London

# Price ($) From
d-m-Y
To Action
1 4,250 19-02-2018 23-02-2018 Enquire
Course Code:5080
2 4,250 16-04-2018 20-04-2018 Enquire
Course Code:5081
3 4,250 18-06-2018 22-06-2018 Enquire
Course Code:5082
4 4,250 20-08-2018 24-08-2018 Enquire
Course Code:5083
5 4,250 15-10-2018 19-10-2018 Enquire
Course Code:5084
6 4,250 17-12-2018 21-12-2018 Enquire
Course Code:5085