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The Tools and Techniques for Effective Public Relations (PR)

The Tools and Techniques for Effective Public Relations (PR)

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The Tools and Techniques for Effective Public Relations (PR)

Introduction:

This course is proudly introduced to you by the International Academy of Human Resource Development(IAHRD). Our courses are customized to match your needs in which they are designed by experts who has a long practical experience in the field.

Public relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone with what you got, that's why you need to ace it and be updated with everything related to it. This course will handle updated topics in this field. It will discuss reasons to be continuously updated with PR, bridging communication styles, objectives of PR, prerequisites of effective PR, external media, television, newspaper, magazine and radio, the objective of community relation of a company, why do people seem to respond to PR, Marston's Model 'race' of PR and many other important topics.

 

Objectives: 

By the end of the program, participants will be able to: 

  1. Understand the definition of PR.
  2. Apply tools and techniques of effective PR.
  3. Compare between marketing and PR.
  4. State the elements of PR.
  5. Grasp the objective of community communication of a company.
  6. Make clear and effective written and spoken communications.
  7. Be a good listener.
  8. Interpret body language.

Contents: 

Module 1:

  1. What is public relations (PR)?
  2. Reasons to be continuously updated with PR.
  3. Advantages vs. Disadvantages of PR.
  4. What does PR involve ?

Module 2:

  1. Marston's Model 'race' of PR.
  2. Functions of PR.
  3. Objectives of PR.
  4. The scope and nature of PR.

Module 3;

  1. The activities of PR.
  2. What does the PR officer do ?
  3. Marketing Public Relations (MPR)
  4. The difference between a marketing officer and a public relation officer.
  5. Prerequisites of effective PR.

Module 4;

Tools of PR.

  1. External media, television, newspaper, magazine and radio.
  2. Press tours.
  3. The objective of community relation of a company.
  4. Government relations.
  5. Why do people seem to respond to PR

Module 5:

  1. Writing and presenting PR reports, news, and press releases.
  2. Translating and editing statements.
  3. Identifying the four communication styles.

Module 6:

  1. Bridging communication styles.
  2. Effective listening for improved understanding.
  3. Interpreting nonverbal cues and body language.

Who Should Attend? 

  1. Office Managers Of CEOs.
  2. General Managers.
  3. Executive Secretaries at high ranking staff offices.
  4. Government and Industry Protocol Officers
  5. Embassy Personnel.
  6. Government Relations, International Marketing and Sales Representatives.
  7. Special Event Planners
  8. International Corporate,
  9. Government Representatives.
  10. Private Consultants.
  11. Interested candidates.

 

Kuala Lumpur

# Price ($) From
d-m-Y
To Action
1 2,950 22-01-2018 26-01-2018 Enquire
Course Code:2707
2 2,950 26-03-2018 30-03-2018 Enquire
Course Code:2708
3 2,950 28-05-2018 01-06-2018 Enquire
Course Code:2709
4 2,950 23-07-2018 27-07-2018 Enquire
Course Code:2710
5 2,950 24-09-2018 28-09-2018 Enquire
Course Code:2711
6 2,950 26-11-2018 30-11-2018 Enquire
Course Code:2712

Istanbul

# Price ($) From
d-m-Y
To Action
1 3,250 11-02-2018 15-02-2018 Enquire
Course Code:2821
2 3,250 08-04-2018 12-04-2018 Enquire
Course Code:2822
3 3,250 10-06-2018 14-06-2018 Enquire
Course Code:2823
4 3,250 12-08-2018 16-08-2018 Enquire
Course Code:2824
5 3,250 07-10-2018 11-10-2018 Enquire
Course Code:2825
6 3,250 09-12-2018 13-12-2018 Enquire
Course Code:2826

London

# Price ($) From
d-m-Y
To Action
1 4,250 19-02-2018 23-02-2018 Enquire
Course Code:2935
2 4,250 16-04-2018 20-04-2018 Enquire
Course Code:2936
3 4,250 18-06-2018 22-06-2018 Enquire
Course Code:2937
4 4,250 20-08-2018 24-08-2018 Enquire
Course Code:2938
5 4,250 15-10-2018 19-10-2018 Enquire
Course Code:2939
6 4,250 17-12-2018 21-12-2018 Enquire
Course Code:2940