Being a Good Corporate Citizen and Corporate Responsibility

Being a Good Corporate Citizen and Corporate Responsibility

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

 CRS importance is increasing dramatically year after year. CRS has become a vital part of the business success. Corporates who pay attention to CRS are considered the most respected companies. This course will help you have a deep understanding of the different aspects of CRS and the stages of change in this topic. You will also get to know the international laws in the field of CRS as well as its trends.If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. As Simon Mainwaring said 'For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.'

Objectives :

After attending this course, you will be able to:

1. Understand the current state of CRSregionally and internationally.
2. Define the modern trends of CRS.
3. Describe the views on CRS in the last decades.
4. Gain insights on how to implement effective CRS.

Content:

Module 1:

1. What is corporate social responsibility (CRS)?
2. What is the role of corporate social responsibility (CRS)?
3. What do we mean by 'being a good corporate citizen'?

Module 2:

1. The benefits of corporate social responsibility (CRS).
2. Modern trends of corporate social responsibility (CRS).
3. Corporate self-regulation.

Module 3:

1. The change of the corporate social responsibility (CRS) view in the last decades.
2. CRS goes beyond compliance.
3. CRS policies and practices in business.

Module 4:

1. CRS from a strategic perspective.
2. Long-term profits and CRS.
3. CRS vs. Business Economic Role.
4. The neutral impact of CRS.

Module 5:

1. CRS and financial outcomes.
2. CRS from an ethical perspective.
3. Business morals and ethics.

Module 6:

1. CRS from the perspective of consumers.
2.  
3. Case studies.

Who Should Attend?

1. CSR/CR/Sustainability/Environmental Managers and professionals
2. Communications, Public Relations, and Branding professionals.
3. Anyone who has a role to play in creating good quality sustainability reports