Developed Public Relation Techniques for Professionals

Developed Public Relation Techniques for  Professionals

Introduction:

This course is proudly introduced to you by the International Academy of Human Resource Development(IAHRD). Our courses are customized to match your needs in which they are designed by experts who has a long practical experience in the field.

Utilizing  PR is the most powerful tool you can use to promote your vision and mission in a creative way. PR has pitfalls you may fall into, this course is designed to increase your innovative use of PR and prevent you from falling into these pitfalls.

Objectives: 

After finishing this course, participants will be able to:

1. Build product awareness and create interest.
2. Provide more information about their firm.
3. Understand the digital crisis that may occur and be able to prevent them.
4. Stimulate demand and reinforce the brand.

Contents:

Module 1:

1. Review of Public Relations for advanced specialists.
2. What is PR?
3. PR starts with you.
4. Who? What ? To whom? How ?
5. Modern PR.
6. Policies and procedures of PR.

Module 2:

1. PR and media relations.
2. Press releases as tools for PR.
3. The audience and press releases.
4. Integrated marketing and communications.
5. Digital crisis management.
6. Branding , media, word of mouth and CRS.

Module 3:

1. Advanced PR and corporate image.
2. How is business perceived?
3. Ensuring an accepted image of the mission and vision.
4. Other contributors like NGO's, journalists and unions.
5. Benchmarking the organization.

Module 4:

1. Creativity, ethics and positivity.
2. Internet never forgets.
3. Integrated marketing communications.
4. Plan, develop, execute and evaluate.

Module 5:

1. Planning an event or conference.
2. The right time to run an event.
3. Where to hold an event?
4. Event management companies.
5. Planning practical examples.

Who should attend?

1. Public Relations Executives
2. Account Directors In Major National Or Multi-National Public Relations Consultancies.
3. Managers of National Or Multi-National Public Relations Departments.
4. Advisers At Ministerial Level In Government Departments.
5. Company Directors and Others In Senior Positions Who Need To Understand Top-Level Public Relations Strategies.
6. Those Who Need Advanced Strategic Public Relations For Any Other Reason.

1. Public Relations Trainers, University Instructors, Managers, Supervisors and Officers.