Effective Product Management Tools

Effective Product Management Tools

Introduction:

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Understanding the nature and scope of product management will help you better use and analyze the tools needed to become a successful product manager. This course will discuss the best practices that you can apply to improve your efficiency and effectiveness as a product manager.

Objectives:

1. 1. Understand best practice in product management and how you can apply them to be more effective.
2. 2. Develop a robust strategy for your products and product lines, to increase market share and ­competition.
3. 3. Design products that match target customer needs and desires, both functional and emotional, to ensure maximum market penetration.
4. 4. Manage the front end of the product lifecycle more effectively to produce better outcomes in the marketplace

Content:

Module 1:

1. What is product management?
2. The product lifecycle and product management
3. Understanding goods and services.

Module 2:

1. Key product decisions
2. Product line and product mix
3. Market segmentation

Module 3:

1. Product positioning
2. Strategic planning and portfolio management
3. The product lifecycle: inception through launch
4. Preparing for the launch
5. Case study.

Module 4:

1. The extended value chains
2. Product management tools
3. Recommendations for continuous Improvement.

Who Should Attend?

1. Product Managers and Product Specialists.
2. Senior Product Managers and Product Line Managers.
3. Solutions Managers and Segment Managers.
4. Others who work closely with the product management function.including Product Marketing Managers, Product Development.
5. Managers and Business Analysts.
6. Interested candidates.