The Ultimate Use of the Power of Public Relations (PR)

The Ultimate Use of the Power of Public Relations (PR)

The Ultimate Use of the Power of Public Relations (PR) Introduction This course is proudly introduced to you by the International Academy of Human Resource Development(IAHRD). Our courses are customized to match your needs in which they are designed by experts who has a long practical experience in the field. Public relations is the management of the flow of information between an individual ..

The Ultimate Use of the Power of Public Relations (PR)

Introduction

This course is proudly introduced to you by the International Academy of Human Resource Development(IAHRD). Our courses are customized to match your needs in which they are designed by experts who has a long practical experience in the field.

Public relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone with what you got, that's why you need to ace it and be updated with everything related to it. This course will handle updated topics in this field. The course will discuss various comprehensive topics related to Public Relation (PR) likethe definition of PR , reasons to be continuously updated with PR, advantages vs. Disadvantages of PR, the definition of protocol and etiquette, planning for events, Marston's Model 'race' of PR, functions of PR, objectives of PR, the scope and nature of PR and many others.

Objectives :

After finishing this course participants will be able to:

  1. Define modern PR and its importance in the organization
  2. Practice various tasks, that are involved in the management of a variety of events.
  1. Understand the definition of PR.
  2. Apply tools and techniques of effective PR.
  3. Make clear and effective written and spoken communications.
  4. Be a good listener.
  5. Interpret body language.
  1. Practice various tasks, that are involved in the management of a variety of events.

Content:

Module 1:

  1. What is public relations (PR)?
  2. Reasons to be continuously updated with PR.
  3. Advantages vs. Disadvantages of PR.
  4. What does PR involve ?

Module 2:

  1. What is protocol?
  2. What is etiquette?
  3. General rules.
  4. Planning for an event.
  5. Planning checklist.
  6. Official and social calls.

Module 3:

  1. Sending formal invitations.
  2. Telefax and telephone invitations.
  3. Formal Invitations vs. Informal Invitations.
  4. Receiving formal invitations.
  5. To accept or withdraw a formal invitation.
  6. Postponing an invitation.

Module 4:

  1. Planning an event or conference.
  2. The right time to run an event.
  3. Where to hold an event?
  4. Event management companies.
  5. Planning practical examples.
  6. Planning a public event.

Module 5:

  1. Marston's Model 'race' of PR.
  2. Functions of PR.
  3. Objectives of PR.
  4. The scope and nature of PR.

Module 6:

  1. The activities of PR.
  2. What does the PR officer do ?
  3. Marketing Public Relations (MPR)
  4. The difference between a marketing officer and a public relation officer.
  5. Prerequisites of effective PR.

 

 

 

 

 

 

 

Who should attend?

  1. PR Managers
  2. PR Assistants
  3. PR Executives
  4. Marketing Managers
  5. Marketing Assistants
  6. Marketing Executives
  7. Those In PR in Public Sector, Private Sector and Not-For-Profit Organizations.
  8. Those in PR at The National, Regional and Community Level
  1. Those Working for International, Global or Supranational Organizations.

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