Competencies in Public Relations

Competencies in Public Relations

Introduction:

This course is proudly introduced to you by the International Academy of Human Resource Development(IAHRD). Our courses are customized to match your needs in which they are designed by experts who has a long practical experience in the field.

This course will develop your public relation skills in event planning, staging, marketing, crowd control and much more. It will also teach you what you need to do 'after the event'. It is a fantastic guide for anyone who wants to develop his or her skills and competencies in PR and event management.Etiquette is the accepted behavior when people deals with each other, it is considered to be a set of rules to be followed. The course will mix between both concepts, it  will tackle important topics such as introduction to PR and its activities in modern organizations, the scope and nature of event management, the definition of event management and its purpose, planning an event or conference, the right time and place  to run an event,  evaluation checklist,definition of etiquette and protocol, the purpose of etiquette and protocol and many other essential topics.

Objectives: 

At the end of this program, participants will be able to:

1. Define modern PR and its importance in the organization
2. Practice various tasks, that are involved in the management of a variety of events.
3. Perfectly initiate and plan an event.
4. Determine the human and physical resources required To Deliver Different Types Of Events.

1. Define protocol and etiquette.
2. Understand different situation and be able to deal with them politely.
3. Have practical experience in the field, in which participants will experience a real life simulation.
4. Deal with invitation whether to accept it or withdraw it in a professional way.

Contents: 

Module 1:

1. What is public relations (PR)?
2. Reasons to be continuously updated with PR.
3. Advantages vs. Disadvantages of PR.

Module 2:

1. What does PR involve ?
2. What is protocol?
3. What is etiquette?
4. General

Module 3:

1. Planning for an event.
2. Planning checklist.
3. Official and social calls.

Module 4:

1. Sending formal invitations.
2. Telefax and telephone invitations.
3. Formal Invitations vs. Informal Invitations.
4. Receiving formal invitations.
5. To accept or withdraw a formal invitation.
6. Postponing an invitation.

Module 5:

1. Introduction to PR in modern organizations.
2. What is event management?
3. The scope of event management.
4. The nature of event management.

Module 6:

1. Planning an event or conference.
2. The right time to run an event.
3. Where to hold an event?
4. Event management companies.
5. Planning practical examples.

Planning a public event.

Who should attend? 

This course is designed for all.