The power of Media and Public Relations (PR)

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

Our course will equip you with the skills needed to become a professional PR. There is a curious relationship between media and PR, which this course will reveal. Technology has effected PR and media to a high extent. This course will help you use both and take the best of both worlds.

Objectives:

After attending this course, participants will be able to:

1. Understand the curious relationship between media and PR.
2. The effect of technology on media and PR.
3. Know more about the effect of technology on PR and media.
4. Effectively plan for promotional campaigns.
5. Know more about the nature of digital PR.
6. Write a press release in creative ways.

Content:

Module 1:

1. Introduction to media.
2. The history of media.
3. Introduction to PR.
4. Case study.

Module 2:

1. What's the connection between media and PR?
2. How do media and PR interact?
3. How did technology changed media and PR?
4. Case study.

Module 3:

1. Skills needed to work as a professional PR.
2. What are the fundamentals of creating a promotional campaign?
3. Campaign planning.

Module 5:

1. Language in the media.
2. How to effectively write a press release?
3. Digital PR.
4.  

Who Should Attend?

1. Marketing Managers & Executives
2. Professionals seeking to pursue a career in PR or Media Relations.
3. Interested candidates of graduates and undergraduates.