Innovative Corporate Communications

Innovative Corporate Communications

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

 Assessing the organizations current capabilities and future needs is not an easy process, which shows how important is the management of the corporate communications. A clear plan should be designed and effective approaches should be applied. This course will guide you to become a professional in corporate communications.Also, the course will provide you with the opportunity to evaluate and improve your levels of personal influence as a strategic communications partner to the business.

Objectives :

After attending this course, participants will be able to:

1. Set up an effective Corporate Communications function including (internal communications, media relations and external communications), to ensure it adds value to your organization
2. Identify, map and meet your stakeholders’ needs for Corporate Communications
3. Conduct a Communication Audit to capture current capabilities and future needs.

Content:

Module 1:

1. What is corporate communications?
2. Levels of communications.
3. What does it include?

Module 2:

1. Corporate branding.
2. Corporate identity.
3. Keeping the reputation of the organization.

Module 3:

1. Social interests of the corporate.
2. Corporate communication tools.
3. Building the foundations of an effective corporate communications function.

Module 4:

1. Developing your corporate communications strategy.
2. Turning strategy into action – building your corporate communications plan.
3. Managing difficult messages.

Module 5:

1. Dealing with media attacks.
2. Keeping ears and eyes open.
3. Your role as a trusted advisor to the business.

Who Should Attend?

1.  
2. Senior managers.
3. Middle
4. Communications professionals and practitioners currently working in a Corporate Communications department.
5. HR, PR, CSR and Marketing Professionals.
6. Interested candidates.