Best Techniques in Marketing Planning

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

 Marketing planning is crucial to the success of your business. This course will provide you with the techniques needed to become a professional in marketing planning and will also empower the decisions you take. The key outcome is to use the marketing planning process to become a more probable organization that is better equipped to deal with the competitive environment that we are working in.

Objectives :

After attending this course , participants will be able to:

1. Evaluate their previous decision making process and develop a new effective decision making process.
2. Deeply understand marketing planning and related concepts.
3. Reflect the benefi­ts of Marketing Planning on the whole business.
4. Apply and develop fully evaluated marketing strategy .
5. Grow their business and become flexile to the changes, threats and opportunities in the business environment.
6. Increase probability and market share

Content:

Module 1:

1. The definition of marketing planning.
2. The history of marketing.
3. Online marketing vs. offline marketing.
4. The marketing contribution to a business plan.

Module 2:

1. When should I decide to grow?
2. SWOT analysis.
3. Integrating Middle Eastern marketing styles.
4. External research and its value.
5. Types of research.

Module 3:

1. Long-term thinking and short-term acting.
2. Principles of designing an Integrated Strategic Plan.
3. When to start planning?
4. How to monitor your plan?

Module 4:

1. Market segmentation.
2. Marketing ledger.
3. Situation analysis.
4. Thinking agile.

Module 5:

1. How to carry out a practical analysis of competition
2. Who should be involved?
3. Make sure your message is clear.
4. Clear marketing communications.
5. Measuring overall success.

Who Should Attend?

1. All senior management, not just those involved in marketing and sales.
2. Experienced managers, from a marketing or non-marketing background
3. Who has authority to develop and implement marketing plans and strategy will benefi­t from this course.
4. Finance Directors.
5. Operations Directors.
6. Interested candidates.