Essentials of Strategic Marketing Plans

Introduction :

This course is introduced to you by the International Academy of Human Resources Development (IAHRD). Our courses are specially designed to meet your needs, explained to you by experts with a long experience in the field.

This course provides the tools and techniques and a chance to practice making your strategic marketing planning and the decisions you make more powerful. You will see examples from a range of industries internationally and have the chance to practice some key techniques on case examples presented in the workshop. The sessions cover all the elements of marketing; from customer and brand understanding via objective and strategy development through to managing implementation and evaluation.

Objectives :

After attending this course, participants will be able to:

1. Understand best practice approaches to Strategic Marketing Planning.
2. Fully fathom their benefi­ts and risks, and gain from examples from a range of industries.
3. Apply leading edge techniques to improve your Marketing Strategy and better achieve your objectives in your markets.
4. Appreciate your senior role in product development, communication and route to market strategies.
5. Practice with tools to use in developing your own Strategic Marketing ability.
6. Develop the ability to influence the marketing agenda and know how to make it happen.

Course Content:

Module 1:

1. What is strategic marketing?
2. The scope of strategic marketing.
3. The importance of strategic marketing.

Module 2:

1. Why every business must have a strategic plan?
2. Creative strategic marketing plan.
3. The components of the plan.

Module 3:

1. Analyzing and assessing the market.
2. Utilizing market opportunities.
3. The concepts of strategy management.

Module 4:

1. Understanding customer's needs.
2. The power of the Brand.
3. Product and market development strategy

Module 5:

1. Digital and social media strategy
2. Activation implementation
3. Judging and measuring strategies

Who Should Attend?

1. Managers who are about to move out of a specialist role into a broader general management role.
2. Managers or department heads with cross-functional responsibilities who need to develop a customer focus.
3. Managers who are looking to develop and broaden their general marketing skills.
4. Interested candidates.